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EACA underlines broader scope with new Director General appointment
Brussels, 15 May 2002
EACA, the European Association of Communications Agencies, which represents the interests of advertising and media agencies at EU level, has announced the appointment of Dominic Lyle as Director General with immediate effect.
Lyle, who has worked in the public relations sector for over 25 years, joins EACA from Porter Novelli. He set up the Group's Brussels office in 1994 and was latterly Chairman of Porter Novelli's technology practice in Europe.
The choice of a communications generalist, as opposed to an advertising specialist, to head the Association underlines the decision taken in 2000 to change the name of the Association from the European Association of Advertising Agencies (EAAA) to European Association of Communication Agencies (EACA) and to broaden the scope of activities to include media agencies and, in the near future, other communications agencies as well.
EACA President Bernd Michael also welcomed the appointment as a much-needed return to normality for the Brussels-based association, which has been without a Director General since the sudden and tragic death of Stig Carlson last year.
"The activities of the Association have inevitably slowed over the last 12 months. Now, with this new appointment, we have an opportunity to strengthen the voice of the advertising and media agencies in Brussels and to greatly increase the value of the services we offer to our members," said Mr. Michael.
"The agency sector is going through a period of substantial change, with the added pressure of the world economic slowdown. It is essential that we are active and visible in Brussels during this important time."
"We are delighted that Dominic Lyle has accepted the position of Director General - his communications experience and understanding of the agency environment, combined with his work in Brussels over the last 8 years, will be a big asset to us."
Lyle sees his priorities as rebuilding awareness of EACA and its activities within the European membership, re-establishing the Association as a credible voice in Brussels and acting as ambassador for the communications sector.
"It is no coincidence that the EACA board has looked outside the advertising and media agency sectors and chosen a Director General with a track record in European public relations - broad-based communications will be critical to our future success as an Association, particularly as we extend the membership to include other communications agency sectors, such as sales promotion and direct marketing.
"My first tasks will be to create services for members and their clients which add value with a European perspective, to rebuild confidence in EACA as a credible player in the European political context and to strengthen our links with the many other European industry associations with whom we share common or similar goals."
The European Association of Communications Agencies (EACA) is a Brussels-based non-profit organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.