EACA

EACA Monthly Newsletter October 2003

October 2003

Corporate Social Responsibility

CSR Europe investigates what sustainable trade means for business
CSR Europe invited key stakeholders to explore the concept of sustainable trade and what it means for the business community, globalisation, WTO and the Doha round of trade negotiations... A two-day event (16-17 October) organised by CSR Europe aimed to clarify these linkages. The first day focused on a business-to-business dialogue (closed session) while the discussion on the second day took the form of an open stakeholder consultation. The 'official' minutes of the meeting will be made available by CSR Europe in the near future.

http://www.euractiv.com/cgi-bin/cgint.exe/1295540-11?204&OIDN=1506488&-home=hom

Rome II

New Rapporteur appointed for Rome II
Diana Wallis the UK MEP, has been appointed as Rapporteur for Rome II. You can find further info on her webpage:

http://www.dianawallismep.org.uk/cgi-bin/index.cgi?ref=2003/10/07001.txt

Self-regulation

Co-regulation and self-regulation methods get parliamentary blessing
The European Parliament adopted on 8 October the interinstitutional agreement on better law-making, defining the conditions for the use of alternative regulation methods. The Parliament is especially concerned about the use of alternative regulation methods (so called 'soft law'), such as co-regulation and self-regulation. It has warned regularly against replacing the normal legislative process (in which it plays a fundamental part) with alternative regulatory methods. In its plenary session on 8 October, the Parliament adopted the report drafted by its rapporteur Monica Frassoni (Greens - Belgium) on the interinstitutional agreement for better lawmaking.

http://www.euractiv.com/cgi-bin/cgint.exe/978240-932?204&OIDN=1506125&-home=hom

Notice and Takedown - RightsWatch White Paper
RightsWatch is a research project aimed at developing consensus and promoting awareness of self-regulatory notice and takedown (NTD) procedures for Europe, as a tool to achieve prompt removal of copyright-infringing material from the Internet. The impetus behind the project specification was provided within the text of the EU?s E-Commerce Directive which encourages a self-regulatory approach through voluntary agreements for 'development of rapid and reliable procedures for removing and disabling access to illegal information'. The RightsWatch team have drafted a White Paper A Way Forward for Notice and Takedown which summarises the work of the RightsWatch project and its key results in a way that we hope is easily accessible. Comments can be submitted via the discussion forum.

http://www.rightswatch.com/

Prodi against further Advertising Regulations
EC President Prodi is strictly against further advertising regulations on behalf of the European Union. This is what Prodi stated in a live interview shown at the Austrian ?Mediadays? on October 8 and 9, 2003 in Vienna. He said that there already existed enough regulations ? especially in the areas of tobacco advertising, alcohol as well as for the protection of children ? and he therefore believes in the forces of voluntary self-regulation. According to Prodi, the Commission should also respect regional differences in the organization and the financing of public television.

Television without Frontiers

Committee of Regions publishes Opinion on the ?Fourth Report from the Commission on the application of Directive 89/553/EEC ?Television Without Frontiers??
The Committee of Regions published in the latest official journal its opinion on the fourth report from the Commission on the application of the Television Without Frontiers Directive. Among other things, the CoR welcomes the Commission?s intention to retain rules on advertising, e.g. the clear separation between editorial content and advertising as well as providing control and monitoring of these rules. It shares the concern of the Commission to bring forward regulatory measures applicable to the new possibilities for television advertising, i.e. virtual and interactive, offered by the new technologies and believes that commercial financing is a prerequisite to the further development of the European audiovisual industry and that, as such, the conditions surrounding such financing must be the same in all of the Member States. Also, the CoR supports the Commission?s intention to draw up a framework Directive for fair advertising practices as well as codes of conduct applicable across Europe, or alternatively a legal instrument to promote cooperation amongst those authorities responsible for enforcing the applicable regulations.

http://europa.eu.int/eur-lex/pri/en/oj/dat/2003/c_256/c_25620031024en00790082.p

EACA and Members News

Alcohol Advertising

Ireland - Call for Ban on Alcohol Advertising
The Director of the Rutland Centre in Dublin called recently on the Government to introduce a ban on all alcohol advertising in Ireland. Stephen Rowen said the measure was needed because of growing levels of alcohol abuse and associated street violence. ?We would like to see the drinks industry stop being able to promote its message and push its message into the lives of Irish people,? he said. His comments were timed to coincide with Addiction Awareness Week.

http://breakingnews.iol.ie/news/story.asp?j=5316634&p=53y668x

Advertising to Children

BVP Launches Code of Conduct on Food Advertising to Children
Recently the French advertising self-regulation organisation (Bureau de Vérification de la Publicité (BVP), released a code of conduct on food advertising directed at children. The Director General of BVP, Jean-Pierre Teyssier, said that the rules outlined in the Code of Conduct would be progressively implemented until they all become established at the end of November 2003. According to BVP, of the 10,000 TV commercials broadcast each year in France, 20% show children sedentary and eating excessively. The Secretary of State for Business and Consumption, Renaud Dutreil, who had previously opposed the creation of a law regulating advertising to children, welcomed the new BVP Code, saying, "It is more effective than legislation". He added that BVP's initiative "is the first of this kind in Europe" and "takes awareness of the development of childhood obesity in France".

http://www.bvp.org/bvp/documents/deonto/enfant/mn_enfant.htm

Proposal to ban Adverts of High-Fat and High-Sugar Foods during Children?s TV put forward at Parliament
French Socialist MP Jean-Marie Le Guen presented recently a proposal to introduce four amendments to the French Public Health Law which would ban TV advertising of high-fat and sugar foods during children's viewing time. The amendments to the Public Health Law also demand that the food industry:

Cut down progressively the amount of fat, salt and sugar in their products
Introduce clearer and more detailed labelling of the number of calories on the packages of their products

He also says that his proposal aims at "compelling food manufacturers to modify progressively the amount of sugar, fat and salt in products normally consumed by children if they want to keep on advertising them."

http://www.aeforum.org

Italy - Prohibition of Use of Children under 14 in Adverts approved during Vote of new Radio and TV Law
On its third reading of the text of the bill (No. 3384) to reform Italian radio and television law, the Chamber of Deputies of the Italian Parliament approved an amendment presented by the opposition which provides that 'Children under 14 cannot appear as actors in TV and radio adverts'. The amendment does not prevent the use of children in TV promotions. The amendment has been introduced in the provision of the bill (Art. 10) that would transform the recently approved Code of Conduct on TV and Minors into law. The bill also gives a mandate to the Government to draft, within six months from the bill's entry into force, a general radio and TV code, which would contain sanctions for breaches of minors' rights in TV programmes. The bill will now go back to the Senate. The bill will become law only if/when both chambers of the Parliament approve the same text without additional changes. For more information please contact info@aeforum.org

Scotland - Call for Ban on Junk Food Ads
Campaigners in Scotland have called for junk food advertising to be banned from kids' TV. The Scottish Consumer Council want all ads promoting high-calorie and low-nutrient foods taken off screens when pre-school children are watching. It is estimated that eight per cent of Scottish children between the ages of three and four are obese. SCC's Graeme Millar said: ``Young children shouldn't be exposed to the slick selling techniques of the food industry when they are watching their favourite programmes.''

http://www.dailyrecord.co.uk/news/content_objectid=13467659_method=full_siteid=

United Kingdom - UK Health committee targets junk food ads
The big fast food chains and Coca-Cola are to be asked by the Commons health select committee to answer charges that they have targeted children to make profits from products that damage health. The big supermarkets will also be asked to explain their marketing strategies. The British MPs will visit the US next week to speak to health experts, advertisers, and the "America on the Move" group in Denver that has won Colorado the title of the leanest state in the US for its campaign to push its citizens off the couch and into exercise.

http://media.guardian.co.uk/advertising/story/0,7492,1063799,00.html

MP champions fast food ad ban
Debra Shipley, a UK Labour MP is to introduce a bill that would ban fast food companies from advertising to pre-school children amid mounting pressure for the government to act to stem the rising tide of obesity among children in the UK. The Food Standards Agency, an independent food safety watchdog set up by the government in 2000 to protect the public's health, recently published research it claimed showed television advertising could play a key role in obesity.

http://media.guardian.co.uk/advertising/story/0,7492,1070598,00.html

Direct Marketing

USA - AAAA and DMA establishes New Guidelines for Legitimate E-Mail Marketing Practices
To combat spam through self-regulation by agencies and marketers, the AAAA, the Association of National Advertisers (ANA), and the Direct Marketing Association (The DMA) have established the attached Joint Guidelines on Legitimate E-mail Marketing Practices, calling on marketers to institute certain practices that will defend and enhance the viability of legitimate e-mail marketing.

www.aaaa.org

EuroNews renews EACA Euro Effies® support for 2004 awards
EuroNews, the leading international news channel, confirmed recently that it will continue to be a major sponsor of the EACA EURO EFFIES in 2004. EuroNews? support for the international awards includes pre-competition spots to encourage entries, video interviews of the Gold Euro Effie winners and editorial coverage of the awards ceremony.

http://www.eaca.be/default.asp?s=News&sb=PressReleases&type=release&url=2003/20

Sappi launches Print Media Efficiency Award
Sappi, the world's leading producer of coated fine paper to the global advertising and promotions industry, formally launched the Sappi Print Media Efficiency Award. The Sappi Print Media Efficiency Award, open to advertisers and ad agencies, will recognise the campaign that has most proven its effectiveness in integrating print media in the most efficient way during the year. Such a campaign, whether print-only or in combination with other media, will need to demonstrate how print has added value to the brand it promoted. Advertisers or their agencies will be invited to make electronic submissions for the 2004 Sappi Print Media Efficiency Award via the EURO EFFIE site (www.euro-effie.com) when the contest opens early in 2004.

http://www.sappi.com/home.asp?pid=381&aid=519

Special subscription rate for EACA members to Inter national ist
EACA members are eligible for a discounted rate to inter national ist, a magazine dedicated to the business needs of advertising, marketing and media professionals. inter national ist offers insight and perspective in an informative format. You can click on the banner and use the code EACA59 in the "discount code" box on the form to subscribe at a special discounted rate of US$59 for a year's subscription of six issues. Or go to the subscribe page on the website:

EACA Launches new EU Tenders Service on its website
EACA has launched an online EU Tenders Service, available to EACA members and non-members. From the EACA website, you can subscribe to the EACA EU Tenders Service and access notices of daily tenders related to commercial communications posted by the Official Journal of the European Union (OJEU) from Tuesday to Saturday. You can search the tenders database by awarding authority, marketing communications type, country and deadline date as well as by any free text term. The service provides a search across all marketing communications sectors and is updated daily at 14h00. Please note that to access the EACA EU Tenders Service, you need to subscribe directly. Please click on the link below for more information:

http://www.eaca.be/tenders.asp

EFFIES

French EFFIE Awards
After careful consideration all the 41 entries, for the French EFFIE Awards, the jury chose 12 finalists. The French EFFIE Award ceremony will take place on Wednesday 26 November at Pavillon Gabriel. For more information please see the following link :

http://www.aacc.fr/newsletter/18septembre2003.htm#1

Germany - GWA EFFIES - Efficiency: keyword also in advertising hard times
More than 600 people attended the GWA EFFIE awards which took place in Berlin on 17 October 2003. 20 gold, silver and bronze EFFIEs, were distributed for the most effective advertising campaign and communication campaigns of the past year. There were eleven categories, from automotive to telecommunication. There were 41 finalists out of 153 entries. Two of the GWA EFFIE finalists were also winners at the EACA 2003 Euro EFFIE awards.

http://www.gwa.de/modules/news/index.php?news_id=1021&alle=nein&from=startpage

Hungary - Hungary celebrates the EFFIE Awards for the second time. '
72 campaigns participated this year in the Hungarian EFFIEs, which is approximately a 30% growth in number of entries according to the year before. This figure shows the acknowledgement of the EFFIEs in Hungary. This year, clients? nominations were also increased with a significant number, showing their rising interest. A two-day-judging rated the entries in five different categories such as: FMCG (3 groups: food, beverages, other), consumer durables and services. After the first day, 39 campaigns remained on the short list, from which 18 were judged to be the best on the second day. The Awards Ceremony was organised on the 17th October, and altogether 6 Bronze, 8 Silver, 4 Gold and one Platinum EFFIE Awards were presented to 7 different companies. For more information please see:

http://www.maksz.com

Iceland - Iceland EFFIEs
The Icelandic Association of Advertising Agencies (SIA), will be organizing on the 7th of November its first ever national EFFIE awards. This year there were 4 categories and a total of 29 campaigns which will be competing.

http://www.sia.is

Other

Germany - GWA re-launches a new look for its website
The GWA presented itself recently with a new design and new features website. The "GWA-Suchagent" is a search engine appearing in the website applied from KW41 for the first time with a banner-campaign. The website aims to an overall improvement, more comfort for the user as well as a differentiation of the information according to target groups.

http://www.gwa.de/modules/news/index.php?news_id=984&alle=nein&from=startpage

UK - New mentoring scheme launches for IPA agency CEOs
The IPA announced recently the national launch of its new mentoring scheme for CEOs, MDs and senior Board Directors of member agencies. 25 IPA Fellows, who are either recently retired or no longer with an IPA member agency, will participate in this important programme. Headed by former IPA Director General Nick Phillips, this programme will provide senior agency staff with a personal mentoring service. For more information

http://www.ipa.co.uk/index.cfa?directlink=NPmentoring

Events

New advertising Hall of Fame honours ?best ever? ads
?1984?, the ground breaking TV commercial by TBWA/Chiat Day Los Angeles, which heralded the launch of the Apple Macintosh 19 years ago, was the winner of the World Federation of Advertisers Golden Jubilee Award for the finest overall execution for an advertisement in the last 50 years. The award was one of four presented recently by WFA and Adforum.com to celebrate the 50th anniversary of the World Federation of Advertisers.

The four winners were chosen from over 300 agency submissions from over 20 countries worldwide. A selected jury, chose: Best Campaign (Pro Conten for Audi by BBDO Düsseldorf); Best Saga (Levi?s by Bartle Bogle Hegarty, London) and Best Socially Responsible Advertising (Time of the Month, by Lowe UK), as well as the Golden Jubilee Award for ?1984?. For more information, please visit: www.wfanet.org

The Meribel Advertising Film Festival
The third edition of the Advertising Film Festival of Meribel (Savoy-France) will take place from the 11th to the 14th December 2003. This year, the Festival goes international thanks to two new Awards, for the first time in a French Festival: ?the Pan-European TV Campaign Award? and ?the Infomercial Award?, both open to the European Advertising professionals (Agencies, Advertisers, Producers). The Festival is also a convivial way to meet the Advertising Professionals through debates, screenings etc. For more information, please contact:
Emmanuelle LE GODEC
Tel. : 0033 1 42 04 97 72
Fax. : 0033 1 47 72 26 36
Email : emmanuelle.legodec@2c-associes.com
Internet: www.festivaldufilmpub.com/

ESCA Seminar

Sponsorship in a Changing World
For the second consecutive year, ESCA supported by EACA is organising its Congress: Sponsorship -in a Changing World, taking place in Brussels 27-28 November. The programme will include: six Plenary Sessions covering changes and trends within Marketing, Politics, Finance, Sport, plus Culture & Media; eight Workshops sharing best practices on aspects such as press influence, effective measurements, regulations, educational sponsorship, patronage and marketing; keynote sessions presented by top speakers including Dominic Lyle, Director General of EACA and others.

For more information, please contact Charlotte Poons (charlotte@associationhq.com) in the ESCA Congress office ESCA 13 Congress 7 avenue des Gaulois B-1040 Brussels Belgium
Tel: +32-2-743 1544
Fax: +32-2-743 1550