Print this page

News

40 Finalists Shortlisted for EACA Euro Effies 2012

20 June 2012 -

Brussels 20 June 2012: An international jury has selected the 40 finalists to go through to the second round of judging in this year's EACA Euro Effies, the gold standard in commercial communications effectiveness.

The 2012 shortlist represents work from 34 agency groups from 13 different countries. Germany dominates the shortlist with 11 campaigns followed by the United Kingdom with 10, France with 4, Switzerland with 3, Czech Republic, Netherlands & USA with 2 each and Turkey, Spain, Ukraine, Slovakia, Sweden & Belgium with one campaign each.

On 29 June, a new panel of 26 senior judges, chaired by Pierre Woreczek, Senior Vice President of Brand Strategy at McDonald's Europe, will meet to review the shortlisted campaigns, consider the evidence of results (80%) and creative work (20%) and decide the winners of this year's Euro Effie awards, including the prestigious Agency Network of the Year Award, currently held by The Brooklyn Brothers and Islenska.

The winners of this year's competition will be announced on the evening of Wednesday 19 September 2012 at the Awards Gala in Brussels' Viage. Winners will also be announced on the official website www.euro-effie.com on 20 September 2012.

The Euro Effies Awards are organised by EACA, in partnership with EuroNews and supported by European and international media, advertisers and associations such as TIME and Fortune, WARC, PrintPower, Facebook, AdForum, Procter & Gamble, European Publisher's Council, Viva Xpress International and creativebrief.

Click here to view the 2012 finalists and the round 2 jury.

- ends -

For further information, please contact:

Dominic Lyle
Director-General, EACA
152 Boulevard Brand Whitlock
1200 Brussels, Belgium
Tel: + 32 2 740 0711
E-mail: dominic.lyle@eaca.be
www.eaca.eu

Linda Klepsch
Communications & Events Manager
152 Boulevard Brand Whitlock
1200 Brussels, Belgium
Tel: + 32 2 740 0712
E-mail: linda.klepsch@eaca.be
www.euro-effie.com

The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.

Introduced in 1996 to reward advertising that builds brands across borders, the EURO EFFIES were the first pan-European advertising awards to be judged on the basis of effectiveness. EFFIE and EURO EFFIE are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. All rights reserved. Learn more about EFFIE at www.effie.org

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.