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AdPrint Festival 2012 ADVERTISING and DESIGN Winners

14 June 2012 -

Bucharest, June 2012: AdPrint Festival 2012 winners were awarded on June 13th-the same day AdPrint started a campaign to revive the European print industry.

The AdPrint 2012 ADVERTISING and DESIGN ANGELS went to:

1861united, AIDA Pioneer, Bcube, Bold Ogilvy & Mather Greece, Branding Studio "StudioIN", Cocoon Bucharest, Communication Agency, Demmer, Merlicek & Bergmann Austria, Friends Advertising, Graffiti BBDO Bucharest, HBO Romania, JANDL Bratislava, Jung von Matt / Limmat, JWT Rome, JWT/ FABRIKANT, Leo Burnett Milan, Mccann-Erickson Milan, Decat o Revista, Mercury360, Noper, Piko, Publicis Conseil-Paris, Saatchi & Saatchi Prague, SCHNEIDERS Kommunikation fur Lebensart, Stichting Tamago, Tempo Advertising Romania, Zeppelin Magazine.

The Agency of Angels 2012 went to Publicis Conseil Paris. They had the highest score and won in the Print category, Automotive and Automotive Products with "F1" for Renault, in Durables and Other Consumer Goods category with "Wetsuit" campaign for Sooruz and at OOH Competition, Social services and Public Awareness section for "Incivilities", RATP.

The Agency that won the most trophies is JANDL Bratislava, with four trophies for: Print, Others "Tuxedo Confessions Retail Store-Get noticed campaign for Big Issues, Print & OOH Competition, Illustration,  "Kiss Radio-For those who..." for Kiss Radio Prague,
DESIGN CRAFTS, Illustration-"Seat-QR" for Skoda Auto Slovensko and "Tuxedo Confessions Retail Store- Get noticed" for Big Issues Tuxedo Confessions.

The agencies that won two angels are: AIDA Pioneer, Bcube, Demner, Graffiti BBDO Bucharest, Merlicek & Bergmann Werbegesellschaft mbH and Mercury 360 Bucharest.

The ADVERTISING ANGELS competition gathered 23 trophies, in 5 categories: Print, OOH, Poster, Print&OOH Crafts, Print &OOH Individuals. The DESIGN ANGELS competition jury awarded 14 trophies for GRAPHIC DESIGN and DESIGN CRAFTS.

This year's ADVERTISING Jury was led by Al Moseley-Partner & Executive Creative Director, 180 Amsterdam. The DESIGN Jury was chaired by Pum Lefebure-Co-Founder and Creative Director Design Army from Washington DC.

"I love print because we are not beholden to print. Although it still able to surprise, the technology is largely proven. Heads are not turned because of the medium, but because the art of advertising has harnessed the qualities of the medium with sometimes breathtaking results-now, as it did then", declares Al Moseley-President of the AdPrint Festival 2012 ADVERTISING ANGELS Jury.

Given the recent unfavourable context for both print media and print advertising, AdPrint started the fight to keep the print alive. Therefore, AdPrint launches a call for great print.

AdPrint has come up with a challenge for advertising agencies around Europe to keep the entire print industry alive and to encourage good craft in print advertising.

We are looking for the support of the big publishers accross Europe and from our media partners  in order to give wings to print. Our message should be powerfull enough to convince as many publishers as possible to publish our print promoting ads.

59 advertising agencies and individuals from 20 countries submitted 575 works in this year's AdPrint competition. All the winning works will appear in a special feature of Lurzer's Archive and will be shown in a special exhibition held by the National Art Museum in Romania in July.

See the AdPrint 2012 winners here.

AdPrint Festival's mission is to promote Print and Graphic Design and their values at an international level, considering the recent unfavorable context for print media and print advertising. Therefore, one of the main goals of the Festival in 2012 is to gather the best Print and Graphic Design work in Europe and to promote its true great value. The competition is internationally supported by Lurzer's Archive, ADC*Europe, Carioca Studio and European Association of Communication Agencies (EACA).

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.