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'Battle for the Babies' wins Grand Prix at EACA Care Awards 2012

7 June 2012 -

Brussels 7 June 2012: An inspiring campaign aimed at decreasing the death rate of prematurely born babies in Serbia below 60%, by raising awareness of the lack of incubators in the country and creating public pressure on companies to donate money to buy new ones has won the Grand Prix at the EACA Care Awards 2012, the only award of its kind to be judged by Members of the European Parliament.

67 social marketing campaigns from 21 different countries competed for this year's EACA Care Awards 2012, the only award of its kind to be judged by Members of the European Parliament Care Awards. Winners from Serbia, United Kingdom, Belgium, France, Germany, Switzerland and Czech Republic received their trophies and certificates at the European Parliament in Brussels from Austrian MEP Heinz K. Becker (EPP), chair of the EACA Care Awards jury.

Special commendations were also awarded to OgilvyAction GmbH and Euro RSCG Prague for their campaigns "With Immediate Effect" and "Stones for Sakineh" respectively. The former emphasised the good that everyone's donations to the charity organisation African Angel, can do for children in Africa deprived of education. The latter aimed to reveal to the world the existence of the harsh form of punishment - stoning - and to support Amnesty International's effort to eliminate this torture.

The winning campaigns of the Care Awards 2012 are:

Category 1: Non-profit Organisations and Non-governmental Bodies:

Battle for the Babies, for B92 Fund by Saatchi & Saatchi Belgrade, Grand Prix
Using the voice of people as their weapon, the campaigned aimed to receive donations that would enable them to distribute a total of 100 incubators to Serbian hospitals by mobilising people behind a humanitarian movement.

1 is too many, for United Nations High Commissioner for Refugees by Young & Rubicam Group Geneva, Care Award
A campaign aimed at enabling people to empathise with refugees and their plight as the number of refugees around the world is over 43 million.

50th Anniversary -The Struggle Goes On, for Amnesty International by AIR, Care Award
A compelling campaign thanking all Amnesty International supporters in the past 50 years for their achievements and to underline the power of individual actions while telling them that the fight for human rights is to be continued.

A woman's nightmare, for SAMUSOCIAL by Publicis Conseil, Care Award
Aiming to increase public awareness for the hundreds of homeless women in Paris and to keep the only homeless women’s emergency shelter open.

Cancer Research UK, for Cancer Research UK by AMVBBDO, Care Award
A continuation of the 'living proof' campaign for Cancer Research UK, using real people to
tell stories of hope, belief and need for support to beat cancer.

Cycle Helmets, for Headway James Cracknell by AMVBBDO, Care Award
When a cycle helmet saved James Cracknell's life, British rowing champion and double Olympic gold medalist and adventurer, Headway James Cracknell has set out to save more lives by raising awareness on the importance of wearing a cycling helmet.

Everything Must Go, for Surfrider Foundation Europe by Y & R Paris, Care Award
A campaign aimed at to defend, save, improve and manage in a sustainable manner the
ocean, coastline, and waves.

Life Story, for Barnardo's by Bartle Bogle Hegarty, Care Award
A campaign to emphasise Barnardo's continuing support for vulnerable and disadvantaged
children.

Water & Ink, for Solidarites International by BDDP Unlimited, Care Award
To mark World Water Day, on March 22nd Solidarites International and BDDP Unlimited rolled out
this campaign to build awareness of the scourge of unhealthy water.

With Immediate Effect, for African Angel e.V by OgilvyAction GmbH, Special Commendation
The campaign was created to raise awareness of African Angel's e.V cause in helping children to get a better education.

Stones for Sakineh, for Amnesty International by Euro RSCG Prague, Special Commendation
This campaign aimed to reveal to the world the existence of the harsh form of punishment-stoning-and to support Amnesty International's effort to eliminate this torture.

Category 2: Government Bodies and Related Organisations

Take Action Against Bullying At School, for Ministry of National Education by W&Cie and Ilomba Images, Care Award
A campaign launched by the Ministry of National Education to raise awareness on school bullying backed by child psychiatrists as well as school bullying and violence experts.

Category 3: Public and Private Sector Businesses

Blind Football, for Sainsbury's by AMVBBDO, Care Award
Part of Sainsbury's Active kids programme includes their 1 Million Kids Challenge which tasks UK schools to get 1 million children to try a Paralympic sport ahead of the 2012 Paralympic Games.

Category 4: Active Ageing and Solidarity between Generations

Three Generations, for Fondation pour l'enfance by Publicis Conseil, Care Award
The campaign of the Children's Foundation aims to educate parents about the violence and educational change bad habits.

"The EACA Care Awards allow us to acknowledge and reward the wonderful work done by advertising agencies who work hand in hand with NGOs, charities and national and local governments to create hard-hitting campaigns which focus on important societal issues. This work, often done on a pro-bono basis, helps to transform public opinion." said Dominic Lyle, EACA Director General. "We are grateful for the support of the European Parliament and of our chair in particular, who has devoted both time and effort to make these awards a resounding success."

Campaigns submitted to the EACA Care Awards 2012 covered topical public issues such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.

The entries were judged in 6 categories: Non-profit Organisations and Non-governmental Bodies; Government Bodies and Related Organisations; Local and Regional Authorities; Public and Private Sector Businesses; Corporate Governance (CSR) and Active Ageing & Solidarity between Generations.

The EACA Care Awards 2013 will open for entries in December 2012.

For further information:

Linda Klepsch
Communications & Events Manager
152 Boulevard Brand Whitlock
1200 Brussels, Belgium
Tel: + 32 2 740 0712
E-mail: linda.klepsch@eaca.be
http://www.careawards.eu/

Dominic Lyle
Director-General, EACA
152 Boulevard Brand Whitlock
1200 Brussels, Belgium
Tel: + 32 2 740 0711
E-mail: dominic.lyle@eaca.be
www.eaca.eu

The EACA Care Awards for European Social Marketing Campaigns recognise excellence in promoting care for people, resources and the environment. They are part of the EACA’s overall commitment to promote Corporate Social Responsibility and are linked to the ACT Responsible online gallery and the ACT Responsible World Tour. Through a unique collection ACT Responsible shows how advertising professionals from all continents can use their core talent -- creativity -- to play a positive role in addressing today's crucial world issues.   ACT Responsible promotes its mission worldwide, through The Expo, a unique travelling exhibition, conferences, media partnership and on a unique, free database of advertising campaigns accessible at www.act-responsible.org

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.