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IV "White Square": the winners are announced!

30 April 2012 -

Minsk, 30 April 2012: The fourth "White Square" Festival gathered more than 500 top managers, business owners, creative and art directors, marketing and development directors from 21 countries around the world: Belarus, Russia, Ukraine, Lithuania, Latvia, Bulgaria, Austria, Estonia, Czech Republic, Finland, Belgium, Switzerland, Italy, Poland, Slovenia, Israel, Azerbaijan, Kazakhstan, Armenia, Uzbekistan, Iran. The annual festival provides a link in the communications industry between the east and west. Due to increasing globalization, the Festival in Minsk is the ideal place for building bridges between the CEE (Central and Eastern European market) and the European market.

During the first day of the Festival, more than 700 people enjoyed its joyful and friendly atmosphere watching the opening ceremony and attending master-classes. The accredited guests had a chance to establish new business contacts, see the open defense of the works for the contests of BTL, PR, DM and advertising campaigns. The first day ended by a great opening party in Robinson Club in Minsk that included a spectacular show and fireworks.

During all three days the participants had a chance to attend 50 master-classes held by professionals from the advertising markets of CIS and European countries. Moreover, there were many other activities going on during the event, which meant that everyone could choose their own way of participating in the Festival. 

This year in the Contest of the Festival there was a record number of entries–1317. The number of entries in the Festival are as follows:

• graphic and communication design-289
• internet-advertising-203
• print and outdoor advertising-202
• social advertising-189
• BTL, PR and DM-projects-126
• TV and film advertising-96
• media-projects-75
• radio advertising-52
• advertising campaigns-45
• innovations-23
• marketing effectiveness-17

The leader on the number of the entries among the participating countries were Russia with 570 entries (139 entries more than last year), Belarus with 376 entries and Ukraine with 298 entries from 243 participants.

As the outcome of "White Square" the creativity rating 2012 for Belarusian agencies is going to be opened. The victory at the Festival is also counted for the creativity ratings of Russia and Ukraine.

We congratulate the participants and wish them further victories in this creative year!

Click here to see the results of the Festival.

The Direction of the Festival would like to thank all the participants, partners and guests of “White Square”! It was a great success also due to your positive attitude and contribution! One more time thank you and we are looking forward to see you next year!

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.