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"Our only instruction to voters, is to vote"

14 March 2012 -

Paris, 13 March 2012 - The French Association of Communications Agencies has launched a public campaign to encourage citizens to vote: 'Join the fight against abstention in the elections!' The initiative is based on the desire to demonstrate that communication and creativity have a fundamental role to play in France, an economic role on the one hand and addressing human & societal issues on the other.

The AACC is therefore launching the first ever collaborative campaign created by its member agencies, for l'Association Democratie et Communication.

Created after the presidential elections of 2002, l'Association Democratie & Communication aims to modernise French political communication, in particular by questioning the negative impact of the Law of 1990 on voting, during the periods preceding electoral ballots.

This unique campaign, made up of 9 original creative treatments using different media channels, will run between 25 March & 9 April 2012.

It is the work of the following agencies:

Action d'eclat: "Une Goutte d'Eau"
Ailleurs exactement: "L'Abstention n'aura pas ma voix"
Being: "Le Bulletin"
Herezie: "Trop Jeune"
JWT: "L'Appli Moi President"
Lowe Strateus: "Le Compteu"
TBWA\Paris: "5 ou 10g/Le Slam"
TBWA\Corporate: "Vote Zapping"
Wunderman: "L'Entretien d'Embauche"

These campaigns will run with the support of the media in more than 40 media platforms, which wanted to affirm both their belief in high-quality creative advertising and their willingness to get behind a public cause: the fight against voting abstention!

The creative campaigns can be seen and shared on a special site set up by the AACC: www.aaccvote2012.fr

About the AACC
Formed in 1972, the French Association of Communications Agencies (AACC), is a professional body within the law of 21 March 1884. Representing over 80% of the commercial communications profession, the AACC brings together 200 businesses which today employ almost 10,000 staff. The AACC is also an Association of the professions which cover the broad spectrum of disciplines within the commercial communications sector: advertising, marketing services, interactive communication, corporate communication, health communication, advertising production, event communication et editorial communication. Membership of the AACC requires, among other obligations, adherence to the strict professional regulations which the AACC stands for.
Website: www.aacc.fr
__________________________________________________________
Press contacts:
Charles Tauzi /01 47422726/ ctauzi@aacc.fr

DEMOCRATIE & COMMUNICATION:
Florence Taieb /0155435068/ florence.taieb@ailleurs-exactement.com

VAE SOLIS:
Isabelle Mas/0153928010/ isabelle.mas@vae-solis.com

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.