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29 Finalists Shortlisted for EACA Euro Effies® 2010
8 June 2010 -Brussels 9 June 2010: An international jury has selected 29 finalists to go through to the second round of judging in this year’s EACA Euro Effies, the gold standard in commercial communications effectiveness.
The 2010 shortlist represents work from 21 agency groups from Germany, France, UK, the Netherlands, Slovenia, Poland and Switzerland.
On 29 June, a new panel of 25 senior judges, chaired by Adam Kakembo, Marketing Director of Wrangler EMEA, will meet to review the shortlisted campaigns, consider the creative work (20%) and evidence of results (80%) and decide the winners of this year’s Euro Effie awards, including the prestigious Agency Network of the Year Award, currently held by McCann Erickson.
“This has been the highest scoring first round since the Euro Effies were launched in 1996,” commented Dominic Lyle, Director General of EACA. “2009 has produced a bumper crop of excellent campaigns from a broad spread of agencies.”
The winners of this year’s competition will be announced on the evening of Wednesday 15 September 2010 at the Awards Gala in Brussels’ AutoWorld. Winners will also be announced on the official website www.euro-effie.com on 16 September 2010.
The Euro Effies Awards are organised by EACA, in partnership with EuroNews and supported by European and international media, advertisers and associations such as TIME and Fortune, WARC, Sappi, AdForum, Procter & Gamble, European Publisher’s Council, Contagious magazine, Viva Xpress International and creativebrief.
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For further information, please contact:
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Dominic Lyle |
Yulia Fokina |
The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
Introduced in 1996 to reward advertising that builds brands across borders, the EURO EFFIES were the first pan-European advertising awards to be judged on the basis of effectiveness. EFFIE® and EURO EFFIE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. All rights reserved. Learn more about EFFIE at www.effie.org
The 2010 Round 2 jurors:
The Jury will be chaired by Adam Kakembo, Marketing Director of Wrangler EMEA
Moderator Walter Dermul, CEO BrandCoach
Moderator Dominic Lyle, Director General EACA
Name |
Title |
Company |
Country |
Hans Andersson |
Managing Partner |
Forsman&Bodenfors |
Sweden |
Pedro Netto d’Almeida Batalha |
Partner |
Fullsix |
Portugal |
Dr. Sven H. Becker |
CEO and Chief Strategic Officer |
TBWA Group |
Germany |
Eva Bernreiter |
Member of the Board |
PKP-BBDO Austria |
Austria |
Srebrina Bobeva |
Managing Director |
EuroRSCG Sofia |
Bulgaria |
Linda Boks |
CEO |
ZenithOptimedia |
Netherlands |
Marcus Brown |
CEO Executive VP |
Young & Rubicam Brands, Geneva |
Switzerland |
Chris Chalk, |
Chief Strategy Officer & Chairman |
Saatchi & Saatchi EMEA |
UK |
Dominique De Ville |
Chief Executive Officer |
OmnicomMediaGroup |
Belgium |
Tony Effik |
Chief Strategy Officer |
Publicis Modem |
UK |
Pieter Goiris |
CEO |
Boondoggle |
Belgium |
Pia Grahn Brikell |
CEO |
Storåkers McCann |
Stockholm |
Henrik Kylander |
Deputy Managing Director & Partner |
hasan&partners |
Finland |
Judd Labarthe |
Executive Planning Director |
argonauten G2 |
Germany |
Séverine Legrix de la Salle |
Vice President Brand |
Orange |
France |
Rainer Lindqvist |
Managing Director |
DDB Helsinki |
Finland |
Martin Lochmann |
Executive Director |
Proximity Prague |
Czech Republic |
Adrian Martorana |
Managing Director |
Brand Passion Ltd |
UK |
Tony Quinn |
Head of Planning |
JWT London |
UK |
John Shaw |
Joint Worldwide Planning Director |
Ogilvy |
UK |
Simon Pont |
Director Integrated Businesses |
Carat Global Management |
UK |
Jenny Thomas |
Associate Director |
Procter & Gamble CMK, HealthCare |
Switzerland |
Zsolt Simon |
CEO |
Mediaedge:cia |
Hungary |
Enzo Smrekar |
COO |
Droga Kolinska |
Slovenia |
Alastair Whittle |
CEO |
Grey Group |
Hungary |
The Euro Effies 2010 Finalists
Brand Name |
Campaign |
Client name |
Philips |
Philips Cinema 21:9 |
Philips |
T-Mobile |
Singalong |
Deutsche Telekom |
Hornbach |
Make it your project. |
Hornbach Baumarkt AG |
NIVEA FOR MEN Silver Protect Deodorant |
Big Ball Running |
Beiersdorf AG |
Fiesta |
Ford Fiesta Launch - 'This is now' Campaign |
Ford of Europe |
Lenor |
Facets of a woman |
Procter and Gamble |
EA SPORTS FIFA 10 |
FIFA 10: How Big Can Football Get? |
Electronic Arts |
Perrier |
Melting |
Nestle Waters International |
Hans Brinker Budget Hotel |
Selling the worst hotel in the world |
Hans Brinker Budget Hotel |
Nespresso |
Nespresso George Clooney III |
Nestlé Nespresso S.A. |
Adidas |
Every Team Needs The Spark |
Adidas AG |
Sony Ericsson |
The Sony Ericsson Fanwalk to the MTV EMAs |
Sony Ericsson Mobile Communications International |
NIVEA for Men |
Active3 |
Beiersdorf AG |
Evian |
Rollerbabies |
Danone |
Hugo Boss |
BOSS Orange |
Procter & Gamble |
Switzerland Tourism |
Mountain Cleaner |
Switzerland Tourism |
NIVEA Hair Styling |
Double Volume. Double Sensation. |
Beiersdorf AG |
Braun Silk-épil |
Mermaid |
Procter & Gamble |
Otrivin Complete |
Tissue Overload |
Novartis |
Perfect 10 from Nice n' Easy |
The Colour that Changes Everything |
Procter&Gamble |
Tefal |
Nutritious & Delicious |
Groupe Seb |
Lenor |
Lenor Parfumelle 'Dresses in luxury' |
Procter&Gamble |
Maggi Idea |
Maggi Idea Launch |
Nestle Baltics |
Tetra Pak |
Raw Materials |
Tetra Pak GmbH & Co KG |
McFit |
McFit vs. FC Bayern Munich |
McFit GmbH |
Persil, Dixan, WiPP Express |
Gold Relaunch |
Henkel AG & Co. KGAA |
IBM Tivoli Storage Manager & ProtecTIER |
Roi Rapido |
IBM |
Ararat |
Akhtamar |
Pernod Ricard Rouss |
Argeta Junior |
Argeta Junior |
Droga Kolinska d.d. |
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| The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies. |
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