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The Intercontinental Advertising Cup is starting its third judging circle

12 March 2010 -

The Intercontinental Advertising Cup is starting its third judging circle on Sunday, 14 March in Sarajevo, Bosnia. No Limit Sarajevo Advertising Festival offered to host the third CUP after the postponing of ADFEST to May due to the threat of political demonstrations in Thailand, where the Cup judging was first planned. The CUP jury will work from 14-18 March, 2010 and in 5 days select The Cup awards from the short listed entries from the Golden Drum, ADFEST, FIAP and ADC*E.

Prominent leaders of advertising industry will choose the winners of 38 Cups and one Grand Cup. The jury members have to judge 906 entries of intercontinental finalists organized in 3 groups: Best of Products & Services, Best of Media, and Best of Ad-making.

The mission of The CUP is affirmation of locally inspired creativity. The CUP is a global festival embracing local culture. The purpose of The CUP is not competition with other advertising award shows, but a very new international concept that makes it possible for local creativity to be judged on a global scale by its local merit.

It is a natural extension of local festivals with regional judges, who recognize the quality of local creativity and bring a fresh perspective to global judging.

The jury President is Milka Pogliani, Chairman of European Creative Council EMEA, Chairman and Executive Creative Director, McCann Worldgroup, Italy.

Furthermore, members of the jury are:
Michael Conrad, President of Berlin School of Creative Leadership, Switzerland
Akira Kagami, Executive Officer and Global Creative Director at Dentsu Inc., Japan
Jimmy Lam, President of Asia Pacific ADFEST
Celso Loducca, President of Loducca Publicidade, Brazil
Franco Moretti, ADC*E President, Group Chief Creative Director, Leo Burnett, Italy
Jesus Muňoz, Founding Partner at Casadevall y Muňoz and Partner at Casadevall y Quintero, Spain
Johannes Newrkla, ADC*E Board, Founder and CEO, Bluetango, Austria
Serge Fenenko, Managing Director, Novocortex, The Netherlands
Dario Vince, Chief Creative Officer, Digitel&, Croatia.

The CUP trophy is made of stainless steel with engraved names of jury members and also with the name of the winning agency and other nominees.

The finale of the Intercontinental Advertising CUP 2009 with Award Presentation will be held together with No Limit Sarajevo Award Ceremony on March 18, 2010 in Sarajevo, Bosnia and Herzegovina.

For more information, click here: http://www.thecupawards.com/

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.