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Call4Istanbul – an interactive advertising competition

28 January 2010 -

The Foundation of Advertising, Turkey, has announced a special interactive advertising competition, Call4Istanbul, which will be held with the support of Istanbul 2010 European Capital of Culture Agency and the Turkish Association of Advertising Agencies.

The Competition will be organized in close co-operation with EACA (European Association of Communications Agencies), IAB Europe (Internet Advertising Bureau) and IAB Turkey. EACA and IAB Europe will provide institutional support for the promotion of Call4Istanbul.

Participants will be required to create an interactive advertising campaign in response to the brief : ”What inspires you about Istanbul?” 

• All entries should be submitted between 1 March - 30 April 2010.
• A dedicated website www.call4istanbul.com will be activated as of
mid-February 2010.
• The jury will comprise representatives from EACA’s and IAB Europe’s member countries together with Turkish digital communications professionals and academians.
• 5 finalist teams will be elected in a two-phase evaluation process.
• The Awards ceremony will be held in Istanbul on 30th June 2010.

Finalists will be invited to Istanbul for the final phase on 28 June 2010. Travel and accomodation expenses will be covered by the Foundation and a special programme will be run to get them to be acqauinted with the cultural, artistic and entertainment riches of Istanbul.

The winning team members will be awarded tickets to a U2 Istanbul concert  and have the right to choose either a luxury vacation of 5 days in Istanbul, or € 16.500 equivalent of the vacation pack.

For more information please contact Ludmilla Buyum / ludmilla@rv.org.tr

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.