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EACA ANNOUNCES EURO EFFIES® CALL FOR ENTRIES

4 January 2010 -

EACA ANNOUNCES EURO EFFIES® CALL FOR ENTRIES

Brussels, 4th January 2010: The Call for Entries for the EACA Euro Effies 2010, the Gold Standard in Commercial Communications Effectiveness Awards, is now open.  The closing date for entries is 3pm (15h00) on Friday 16 April 2010.

The EACA Euro Effies are open to all agencies for campaigns which ran in two or more European markets in 2009. To be considered for a Euro Effie, campaigns must prove beyond reasonable doubt that the choice and use of commercial communications were key to the campaign's success.

Adam Kakembo, Marketing Director of Wrangler EMEA, will chair the Jury for this year’s EACA Euro Effies Awards. Kakembo worked for the Marketing Cake Agency (part of Havas Group) and held senior marketing positions at LVMH-owned luxury brand Loewe and Timberland before joining Wrangler.

Euro Effies’ judging takes place in two Rounds, with entries and first round judging both managed on-line via the official website www.euro-effie.com. Round 1 is focused on the effectiveness of each campaign based on objectives, strategy, market insights, choice and use of media channels and results.  The Round 2 judging panel, which comprises senior agency and client representatives, will evaluate the finalists and select the winners. In Round 2 the creative element is taken into consideration and contributes up 20% of the final score. 

Winners will be officially announced at an Awards Gala in Brussels on 15 September and on the Euro Effies website www.euro-effie.com on 16 September 2010.

In addition to the standard categories, the 2010 competition will retain the following established Special Awards: the Sappi Print Media Efficiency Award, sponsored by Sappi, which recognises efficiency in print where print comprises at least 40% of the
budget, the Grand Prix, sponsored by WARC and the coveted Agency Network of the Year Award, sponsored by The Economist and currently held by McCann WorldGroup.

The Euro Effies are organised by the European Association of Communications Agencies (EACA) in partnership with EuroNews with the support of Sappi, The Economist, TIME and Fortune, WARC, Cream, adforum, Procter & Gamble, creativebrief and Viva Xpress Logistics.

The EFFIE award was created in 1968 by the New York AMA and is now celebrated in over 40 countries worldwide. 
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The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
 Introduced in 1996 to reward advertising that builds brands across borders, the EURO EFFIES were the first pan-European advertising awards to be judged on the basis of effectiveness.    EFFIE® and EURO EFFIE® are registered trademarks of  Effie Worldwide, Inc. and are under license to EACA.  All rights reserved.  Learn more about EFFIE at www.effie.org

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.