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Advertising Industry to Gather for 3rd I-COM Global Summit On Online Media Measurement

26 October 2009 -

Summit will be held in Lisbon, Portugal from 10-13th March 2010 and will help emerge “True Picture” for digital advertisers.

By 10 March 2010, the opening day of the 3rd Global Summit On Online Media Measurement, some leading markets will spend more than 20% of their total ad budget on digital advertising. However, that growth is challenged by the audience fragmentation from 10 digital media platforms (web, mobile, IPTV, etc.), the increasing number of ad formats, metrics and measurement approaches. Coupled with a difficult economy, discovering the “True Picture” of what happens with advertiser investment is now more important than ever.

The I-COM (International Conference on Online Media Measurement) announces that the 3rd I-COM Global Summit will be held from 10-13th March 2010 in Lisbon, Portugal and will help set a path towards “True Picture” while updating participants on the worldwide progress made on existing measurement initiatives. Topics to be covered at the event will include keynotes on the future vision and integration of online measurement, The True Value of Search, Multi-Channel Attribution Management, Three Screen Measurement, Cross-Channel Insights / Measurement Mashups and Social Media Measurement to name a few.

This unique industry backed event has been conceived with the support of the international bodies representing the most influential participants in the digital advertising industry:
• AAAA (American Association of Advertising Agencies)
• ADMA (Asia Digital Marketing Association)
• CAA (Chinese Advertising Association)
• EACA (European Association of Communication Agencies)
• EGTA (Association of Television and Radio Sales Houses)
• EIAA (European Interactive Advertising Association)
• FEDMA (Federation of European Direct & Interactive Marketing)
• IAA (International Advertising Association)
• IAB Europe (The Trade Association for the Digital and Interactive Marketing Industry in Europe)
• IAB US (Interactive Advertising Bureau)
• IFABC EMEA (International Federation of Audit Bureaux of Circulations, Europe)
• MMA (Mobile Marketing Association)
• OPA Europe (Online Publishers Association)
• WAA (Web Analytics Association)
• WOMMA (Word of Mouth Marketing Association)

The conference will be held in English. Conference programme and venue information are available on the website.

About I-COM
The I-COM (International Conference on Online Media Measurement) is an industry backed global forum for exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation, information sharing and working toward consensus on best practices. For more information, please visit our website at www.i-com.org

Press Contact Information:
I-COM
(International Conference on Online Media Measurement)
Conference Chairman, Andreas Cohen
Email: moreinfo@i-com.org
Tel. +41 (22) 819 9430
Fax +41 (22) 819 9431

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.