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UK and Germany dominate EACA Euro Effies® 2009 as McCann scoops Agency Network of the Year Award
17 September 2009 -Brussels 16 September 2009: British and German agencies won 12 out of 15 Euro Effies awarded in Brussels last night.
Gold Awards went to McCann Erickson London, T.A.G. San Francisco and Microsoft Xbox for the successful ‘Halo: Heroic Story Telling’, Ogilvy Advertising and Walker Media for Barclays Wealth, DDB UK and Philips NV (media agency: Carat Global Management) for their Coolskin Nivea For Men campaign ‘Feel different’, MAB Media Audience Beratung GmbH and BMW Group (media agency: Mediaplus) for the BMW ‘Sunset BLVD’ campaign and Grey London and Procter & Gamble (media agency: ZenithOptimedia) for the campaign ‘The Affair’ for Lenor Infusions. Ogilvy Advertising and Mindshare for Dove Deodorant also won a Gold Euro Effie in the Long Term Effectiveness category. France also produced a Gold winner as McCann Paris was awarded for their campaign ‘George Clooney II’ for Nespresso.
The prestigious Euro Effie Grand Prix 2009 was won by Microsoft Xbox, McCann Erickson London and T.A.G. San Francisco for their powerful integrated campaign “Believe” for the cult game Halo 3.
In a tight battle with Ogilvy Advertising and 4-times winner Grey, McCann Erickson took the title ‘Agency Network of the Year’ receiving 100 free advertising spots from Euro Effies partner EuroNews to be used before 1 January 2010.
Brett Gosper, McCann Erickson’s President EMEA said: “Our mission is to do work that creates demand for our clients, but it is doubly gratifying when it wins awards too. It really is a tribute to our clients who have bought into radically different ways of doing things than in the past.”
For only the second time since 2002, the Euro Effies Jury also awarded a Special Commendation in the Grand Prix category to Barclays and Ogilvy Advertising for their campaign ‘Barclays Wealth brand launch’, stating that the campaign was simple, yet powerful, convincing, and impressive.
Silver Awards went to Grey London and GlaxoSmithKline for their campaign ‘Parodontax - In your sink’ for Parodontax toothpaste, MAB Media Audience Beratung GmbH and Mediaplus with the campaign ‘Condensed 1ntensity’ for the BMW 1series Coupé and Dutch agency KesselsKramer for the campaign ‘Start a Party’ for Diageo’s J&B Whisky.
Bronze awards went to Grey London for Procter & Gamble`s Clairol nice `n easy, AMV BBDO for ‘Giving Snickers some nuts’, DDB Berlin GmbH (media agency: MediaCom) for the ‘Experience real value for Golf VI’ campaign, Draftfcb Deutschland GmbH and OMD International for their ‘Good Investment’ campaign for Beiersdorf’s Nivea for Men DNAge and Ogilvy Amsterdam for the ‘CIO Sourcing’ campaign for IBM.
This year`s international jury of senior agency & advertiser representatives was chaired by Phillip Manzi, Global Director of Marketing Operations at Nokia. The Euro Effies 2009 Gala was hosted by Sir John Hegarty, Worldwide Creative Director, Bartle Bogle Hegarty.
The Sappi Print Media Efficiency Award, which recognizes communication campaigns that integrate print media in the most efficient way, went to Ogilvy Advertising for their creative print media communications campaign ‘Barclays Wealth brand launch’.
The Euro Effies Awards are produced in partnership with EuroNews and supported by European and international media, advertisers and associations such as Sappi Fine Paper Europe, TIME magazine, The Economist, Procter & Gamble, AdForum, WARC, Cream, Viva Xpress Logistics and creativebrief.
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Dominic Lyle | Yulia Fokina |
EFFIE® and EURO EFFIE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. All rights reserved.
Find out more about the Euro Effies by visiting www.euro-effie.com
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| The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies. |
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