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The free Defra Green Light Workshops: Helping you to manage green marketing claims within the rules.

Defra (the UK Department for Environment, Food and Rural affairs), together with IPA and ISBA, has created a programme of free workshops to help marketers and their agencies create risk-free communications and gather insights into how Government can better support marketers’ efforts to promote fairly.

The breakfast / morning workshops will be chaired by David Wethey of Agency Assessments International and will provide an interactive immersion in all aspects of green marketing claims.

The Programme

A series of involving and interactive breakfast / morning workshops on green claims limited to 60 people per session and divided roughly into sectors:
In London:
May 12  Transport, Travel, Automotive and Tourism
May 14  Food & Drink, Clothing, Personal Care (cosmetics, pharma, etc), Household products,
May 15  Utilities, Energy and energy-using Appliances, Construction and Industrial, Furniture,
May 22  Banking and Financial, Other Retail, plus all others.
In Manchester:
May 20  All sectors

Who should attend? 
- Agency Account Managers and Planners involved in green claims, or simply wishing to improve their expertise in this important discipline.
- Practitioners and consultants in the field of green communications
- Marketing decision-makers involved in advertising and all forms of communication, whether they are making green claims, or might in the future. Others involved within companies in the communications creation and approval process
- Other trade representative bodies and their members

Workshops Content
- Leading brand owners will explain how they approach green communications
- Early results of a comprehensive new study of green claims and terminologies in advertising and marketing will be presented. This is a valuable and non-judgemental study that will help advertisers to map the green marketplace and refine communications strategies.
- The ongoing CAP / BCAP codes consultation will be examined and put into context with new Defra initiatives
- Delegates will take part in reporting direct to Government on what help and facilities they need to understand and apply green terminologies and claims more effectively

How to register

The sessions will be held:
in London at Wallacespace St Pancras, 22 Dukes Rd, WC1H 9PN, http://www.wallacespace.com/22dukeroad_map.html
in Manchester at Urbis, Cathedral Gardens, Manchester M4 3BG, http://www.urbis.org.uk/corpevents.asp with registration and breakfast from 8.30 and a prompt start at 9.
 
Admission will be by reservation only and strictly limited to 60 participants per session. The sectors included will be adjusted according to response, so please state your first and second preferences to Clare Ruthven-Stuart at: clare@ruthvenstuart.co.uk

Please state clearly:
(1) Name:
(2) Title:
(3) Company name:
(4) Contact phone number:
(5) Business sector e.g. transport, food & drink, construction:
(6) Are you currently involved in making green claims and, if so, for which brand?
(7) With whom (agency or client) would you like to attend? Please give their name, title and company name:
- 5,6,7 are simply for the purpose of arranging attendance in the best possible way.
(8) Any comments?
 

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.