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European AdVenture wins for Spanish students

 Brussels 21 May 2008:-  An advertising campaign by four Spanish students, which   encourages young people to become more European by travel and interaction with their  peers in other cultures, has won the first AD VENTURE student competition organized  by EACA through its European Foundation for Commercial Communications Education.  

The “D-Shine” team from the University Cardenal Herrera CEU in Valencia, Cristina   Real, Laura Artal, Daniel Lozano and Pablo Martín, beat over 40 other teams from 11   countries to win first place, answering a brief to create a campaign to communicate the   EU to its citizens.  

The three highest-scoring teams from the initial online judging round were invited to   present their campaigns to the second round jury and delegates during the EFCCE Annual Conference on the 16th of May at the Ecole Supérieure de Publicité in Paris.  

The second round jury comprised Hervé Brossard, Vice-Chairman of DDB Worldwide &   AACC President, Nikklas Frings Rupp, Managing Director of the Miami Ad School   Europe, Jean-Claude Hamilius, Senior Lecturer of the Hochschule Mannheim in   Germany, Frances Illingworth, Global Recruitment Director of the WPP Group, Marc   Tacquet-Graziani from the Directorate General Communication of the European   Commission, Helga Van den Bulck, Lecturer at the Plantijnhogeschool Antwerpen and   Roderick White, Editor of Admap.  

The winning campaign, “The Europe Experience”, was chosen by the jury because the   creative strategy successfully blended a humorous approach with the emotion of young   people “living Europe” rather than “living in Europe”, rather than the more conventional   approach of communicating the political and social aspects of the European Union.  

In recognition of their achievement, the Spanish team will attend the student programme   of the International Advertising Festival in Cannes in June and will have the opportunity   to present their campaign to the audience of senior agency & client management at the   Euro Effies Gala on September 17 in Brussels.  


Dominic Lyle  
Director-General EACA  
Tel: + 32 2 740 0711  
E-mail: dominic.lyle@eaca.be  

Florence Chalot  
EU Affairs Manager  
Tel: + 32 2 740 0715  
E-mail: florence.chalot@eaca.be  

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.