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Mercedes-Benz VP Brand-Communications to Chair EACA EURO EFFIES® Jury 2008

31 January 2008 -

Dr Olaf Göttgens, Vice President Brand-Communications, Mercedes-Benz Cars will chair the Jury for this year’s EACA Euro Effie Awards, the Gold Standard in Commercial Communications Effectiveness.

Before joining Mercedes-Benz Cars at Daimler AG, in January 2006, where he is now responsible for the brand management, Dr Göttgens was Chief Executive Officer for BBDO Germany and BBDO Consulting Europe.

Dr Göttgens studied at the University of Saarland where he graduated in Business Administration with an emphasis on marketing, trade and information systems.

The 2008 judging panel for Rounds 1 and 2 is currently being formed and already includes senior management from agencies and advertisers such as BBDO, Cream, Draftfcb, Forsman&Bodenfors, G2, Grey, Grow Partners, HN Marketing Communication, JC Decaux,  Kempertrautmann, Kolle Rebbe, Leo Burnett, MERX, McCann Worldgroup, Microsoft , Mindshare, Mother, LG&F, OMD International, Saatchi & Saatchi,  VCCP, WARC, Wide.

In Europe, entries and first round judging are both managed on-line via the official website www.euro-effie.com.  The first round jury, which is judging entries till 3rd June, includes some of Europe’s top planners, a deliberate move to tighten the overall standard of winning campaigns.

Round 2 judging will take place on 24th June, in Brussels, over one day. Winners will be announced on the evening of Wednesday 17th September 2008 at the Awards Gala in Brussels, and will be announced on www.euro-effie.com on 18th September 2008.
 
Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award was created in 1968 by the New York AMA and is now celebrated in 30 countries worldwide. 

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The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.