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Eurostar and Space win Grand Prix at IMC European Awards

UK agency ‘Space’ is the Grand Prix winner in the IMC European Awards 2007 with its Eurostar campaign ‘The Eurostar Quest’.

Space went on to take four more golds and one silver for the same campaign under the Integrated Communication, Sponsorship/Joint Effort, Digital Communiation, Tie-In and Trial categories, helping the UK win a total 13 awards in the IMC European Awards (Integrated Marketing Communications and former PMC Awards). 37 agencies from 10 European countries won a total of 48 awards, of which 8 golds, 17 silvers and 23 bronzes.

With new categories, aligned with international standards, and stricter judging criteria this year, agencies had to work harder to submit stronger entries, particularly in terms of strategy, media choice and evidence of results. Over 120 entries were judged online by 50 senior industry European judges, over a 7-week period. The new official website www.imceuropeanawards proved a powerful tool for both agencies and judges.

The 2007 winners are on the official awards website.

2007 Jury Chairperson, and Managing Partner of Friends4U, Renate Vogt commented “We saw an overall higher quality of entries, even in categories which tend to be less attractive. What stood out for me was the quality and high number of integrated campaigns and beautiful small cases making big impact with little budget.”

The IMC European Awards are open to national award winners in the 10 member countries and are managed by the EACA, with the assistance of the Integrated Marketing Communications Council of Europe and with the support of WARC and Adforum. - ends -

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.