The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.

EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
Wednesday, 19 June 2013 
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EURO EFFIE 2013
IMCC Europe
Care Awards

EACA school

Ad advice

        
The industry funded media literacy initiative aimed at educating children on the purpose and context of advertising.
 

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Press release : EACA Euro Effie Awards 2013 Finalists announced
Brussels 18 June 2013: The first round jury have selected 40 campaigns to go through to the second and final round of the EACA Euro Effie Awards 2013, the gold standard in commercial communications effectiveness.
Press release : EDAA rolls out pan-European consumer education campaign on OBA
Brussels, 13 June 2013: The European Interactive Digital Advertising Alliance (EDAA) has launched the first phase of its pan-European consumer awareness campaign today in the UK - with the aim of providing information about online behavioural advertising (OBA), or interest based advertising, to empower internet users across Europe.

Press release : Havas Worldwide Helsinki wins Grand Prix at EACA Care Awards 2013
Brussels, 6 June 2013: Havas Worldwide Helsinki won the Grand Prix at the EACA Care Awards 2013 last night with their “Monsters Campaign” created for A-Clinic Foundation, Fragile Childhood. 
Press release : EDAA Wins IAB Europe’s Initiative of the Year Award
Brussels, 24 May 2013: The European Interactive Digital Advertising Alliance (EDAA) was presented with the IAB Europe’s Initiative of the Year award last night during the Interact Congress in Barcelona.
Press release : 2012 AdEx Benchmark Survey Launched at Interact Barcelona
Barcelona, 23 May 2013: IAB Europe's annual AdEx Benchmark survey - the definitive guide to the state of the European online advertising market - was released today at IAB Europe's Interact conference in Barcelona.
Press release : Bulgarian students win European Ad Venture competition 2013
Brussels, 20 May 2013: A pan-European public awareness campaign about the risks of binge drinking among 18-25 year-old Europeans by four Bulgarian students has won the 6th Ad Venture student competition organised by EACA through its European Institute for Commercial Communications Education, edcom.
Press release : WPP Talent Director Frances Illingworth elected new President of 'edcom'-the EACA Education Institute
Lisbon, 16 May 2013: Frances Illingworth, Global Recruitment Director at WPP, has been elected President of edcom, the European Institute for Commercial Communications Education, for the period 2013-2015.

"This is my Future" speech by Moray MacLennan,
EACA President

'This is not my Future' at the Euro Effies Gala



Documentation : WFA EACA Pitch Guidelines
A joint WFA/EACA publication provides guidelines for both agencies and clients on managing business relationships and how to organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Documentation : Green Office Guide for Agencies
Some companies decide to go green to save money. Some do it to reassure clients, or because clients are expanding their corporate responsibility to include their whole supply-chain - including marketing suppliers. Some do it because their employees insist. Whatever their motives, many corporations - and a growing number of public sector agencies - now build environmental, community and ethical priorities into their strategies and operations. Think global they say and act local. Here's how.
Documentation : Code Of Ethics
The adherence to high ethical principles is a requirement for any business sector today. As the representative body for the advertising and commercial communications sector in Europe, it is EACA's task to ensure that member companies have clear guidance on the ethical standards that we set for ourselves and that our stakeholders fully understand our commitments to the highest standards of performance.
 



EACA Euro Effie Awards 2013 Finalists announced
EDAA rolls out pan-European consumer education campaign on OBA


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19th - 20th June 2013
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25th - 26th June 2013
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