The European Association of Communications Agencies (EACA) is a Brussels-based
organisation whose mission is to represent full-service advertising and media agencies and agency
associations in Europe.
EACA aims to promote honest, effective advertising, high professional standards, and awareness
of the contribution of advertising in a free market economy and to encourage close co-operation
between agencies, advertisers and media in European advertising bodies.
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Press release : 5th Intercontinental Advertising CUP - The Grand CUP went to Germinal Comunicacion, Spain
Istanbul, 30th January 2012: After the two-day Creative Summit at the 5th Intercontinental Advertising Cup in Istanbul that hosted more than 30 excellent high-profile speakers, inspiring golden winners from four continents, gurus, teachers, managers, creative leaders, stars and global legends, the Golden Stage of Istanbul finally welcomed also the new winners of the beautiful steel cup trophies.
Press release : 2012 IPA Best of Health Awards open for entries
London, 1st February 2012: The 2012 IPA Best of Health Awards, recognised as the top creative advertising awards by healthcare agencies, are now open for entries worldwide until 2nd April. This year the competition sees the introduction of three new categories.
Press release : Pierre Woreczek, Senior Vice President of Brand Strategy at McDonald's Europe, to chair 2012 Euro Effies Jury
Brussels, 31 January 2012: Pierre Woreczek, Senior Vice President of Brand Strategy at McDonald's Europe, is the jury chairman for the 2012 Euro Effies. Next to his main role at McDonald's, he also is responsible for sustainability, marketing, food strategy & sports partnerships and leads the Consumer & Business Insights department and Design Studio. Woreczek has over 20 years experience in Marketing, R&D and advertising including six years at Jacobs Suchard and eight years in advertising.
Press release : Unbalanced Data Protection Rules will Hurt European Economy
Brussels, 25th January 2012: The Data Industry Platform, an alliance of European and global businesses and industry associations, welcomes the general aim of the European Commission to cut red tape and simplify data protection compliance in Europe. At the same time, the Data Industry Platform is deeply concerned that the actual text of the proposed General Data Protection Regulation does not deliver on these aims, because it is overly strict and bureaucratic. “We fully support a balanced approach to privacy rights in Europe, but unfortunately the proposed Regulation is still not workable and too complex for our daily lives” says Dieter Weng, one of the initiators of the Data Industry Platform.
Press release : EACA ANNOUNCES EURO EFFIES CALL FOR ENTRIES
Brussels, 11 January 2012: The official Call for Entries for the Euro Effies 2012, the Gold Standard in Marketing Communications Effectiveness Awards, was launched today by the EACA.
The EACA Euro Effies 2012 are open to all agencies (whether members of EACA or not) for campaigns which ran in two or more European markets in 2011.
A joint WFA/EACA publication provides guidelines for both agencies and clients on managing business relationships and how to organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Some companies decide to go green to save money. Some do it to reassure clients, or because clients are expanding their corporate responsibility to include their whole supply-chain - including marketing suppliers. Some do it because their employees insist. Whatever their motives, many corporations - and a growing number of public sector agencies - now build environmental, community and ethical priorities into their strategies and operations. Think global they say and act local. Here's how.
The adherence to high ethical principles is a requirement for any business sector today. As the representative body for the advertising and commercial communications sector in Europe, it is EACA's task to ensure that member companies have clear guidance on the ethical standards that we set for ourselves and that our stakeholders fully understand our commitments to the highest standards of performance.