Brussels, 16 August 2010: In a totally original and ground breaking initiative, creativebrief, in partnership with The Marketing Society and The Assembly, the leading impresario of the Edinburgh Fringe, has developed a unique series of events to celebrate the vital and growing influence that marketing has made, and most importantly, will make to our society in the new decade ahead.

Brussels, 10 June 2010: Following a poor year in 2009, commercial communications agencies across Europe are reporting a more stable business environment with many expecting to see their markets grow in 2010, despite difficult trading conditions, according to a new pan-European survey of agency prospects by EACA, the European Association of Communications Agencies.

Brussels, 27 May 2010: The World Federation of Advertisers (WFA) today released guidelines to help marketers choose and use media auditors. These guidelines, developed with the support of the European Association of Communication Agencies (EACA), aim to help marketers worldwide increase the value they derive from media auditing.

A joint WFA/EACA publication provides guidelines for both agencies and clients on managing business relationships and how to organize, conduct and conclude a pitch process leading to a new client-agency relationship.

Some companies decide to go green to save money. Some do it to reassure clients, or because clients are expanding their corporate responsibility to include their whole supply-chain - including marketing suppliers. Some do it because their employees insist. Whatever their motives, many corporations - and a growing number of public sector agencies - now build environmental, community and ethical priorities into their strategies and operations. Think global they say and act local. Here's how.

The adherence to high ethical principles is a requirement for any business sector today. As the representative body for the advertising and commercial communications sector in Europe, it is EACA's task to ensure that member companies have clear guidance on the ethical standards that we set for ourselves and that our stakeholders fully understand our commitments to the highest standards of performance.