The European Association of Communications Agencies (EACA) is a Brussels-based
organisation whose mission is to represent full-service advertising and media agencies and agency
associations in Europe.
EACA aims to promote honest, effective advertising, high professional standards, and awareness
of the contribution of advertising in a free market economy and to encourage close co-operation
between agencies, advertisers and media in European advertising bodies.
Press release : EDAA Wins IAB Europe’s Initiative of the Year Award
Brussels, 24 May 2013: The European Interactive Digital Advertising Alliance (EDAA) was presented with the IAB Europe’s Initiative of the Year award last night during the Interact Congress in Barcelona.
Press release : 2012 AdEx Benchmark Survey Launched at Interact Barcelona
Barcelona, 23 May 2013: IAB Europe's annual AdEx Benchmark survey - the definitive guide to the state of the European online advertising market - was released today at IAB Europe's Interact conference in Barcelona.
Press release : Ad Venture Competition 2013: Teams from Bulgaria, Romania and Spain win through to final three
Brussels, 24 April 2013: Three finalist teams of students in this year's pan European Ad Venture student competition have been selected from 79 entries to present their campaigns during the edcom Annual Conference on 17 May, hosted by IADE Creative University in Lisbon.
Press release : Bulgarian students win European Ad Venture competition 2013
Brussels, 20 May 2013: A pan-European public awareness campaign about the risks of binge drinking among 18-25 year-old Europeans by four Bulgarian students has won the 6th Ad Venture student competition organised by EACA through its European Institute for Commercial Communications Education, edcom.
Press release : WPP Talent Director Frances Illingworth elected new President of 'edcom'-the EACA Education Institute
Lisbon, 16 May 2013: Frances Illingworth, Global Recruitment Director at WPP, has been elected President of edcom, the European Institute for Commercial Communications Education, for the period 2013-2015.
Press release : Ad Spend by Sector: Consumer Goods and Telecom Take the Cake in 2012
New York, 30 April 2013: While global advertising spending increased overall in 2012, not all sectors reaped the benefits. The telecommunications, consumer goods and media sectors saw the biggest increases, earning year-over-year jumps of 7, 6.8 and 5.8 percent, according to Nielsen’s quarterly Global AdView Pulse report. Comparatively, former top performers like healthcare and durables saw reduced spending for the year.
New York, 24 April 2013: Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 percent year-over-year increase, and a strong second half in North America contributed to a 3.2 percent rise in global ad spending for the year. Overall, TV ad spending accounted for 62.8 percent of global ad dollars in 2012.
A joint WFA/EACA publication provides guidelines for both agencies and clients on managing business relationships and how to organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Some companies decide to go green to save money. Some do it to reassure clients, or because clients are expanding their corporate responsibility to include their whole supply-chain - including marketing suppliers. Some do it because their employees insist. Whatever their motives, many corporations - and a growing number of public sector agencies - now build environmental, community and ethical priorities into their strategies and operations. Think global they say and act local. Here's how.
The adherence to high ethical principles is a requirement for any business sector today. As the representative body for the advertising and commercial communications sector in Europe, it is EACA's task to ensure that member companies have clear guidance on the ethical standards that we set for ourselves and that our stakeholders fully understand our commitments to the highest standards of performance.