The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.

EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
Thursday, 17 May 2012 
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EURO EFFIE 2012
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Press release : European agencies still challenged by economic situation

Brussels, 10 May 2012: Following a steady year in 2011, commercial communications agencies across Europe are forecasting an unchanged year in 2012. With challenges such as cost and time pressure, only 22% of agencies expect their markets to grow in 2012, according to the pan-European survey of agency prospects by the European Association of Communications Agencies (EACA).


Press release : IMC European Awards announce Call for Entries

Brussels, 4th May 2012: The EACA and the Integrated Marketing Communications Council of Europe have announced the call for entries for the 2012 IMC European Awards for Integrated Marketing Communications.


Press release : M&C SAATCHI and INNOCEAN WORLDWIDE EUROPE to join the EACA

Brussels, 2nd May 2012: The European Association of Communications Agencies has announced the joining of two new members, M&C Saatchi and Innocean Worldwide Europe, which will be part of EACA's International Agencies' Council.


Press release : 6th edcom annual conference to examine the challenges of experiential marketing

Brussels, 26 April 2012: Ajaz Ahmed, Chairman of AKQA, will open EACA's 6th annual education conference hosted by Bucks New University, at High Wycombe in the UK on 25 May 2012. His agency has been global digital agency of the year several times and has created successful applications for global players such as Coca Cola and Nike.


Press release : EACA Care Awards finalists announced
Brussels, 16 April 2012: 26 social marketing campaigns from 12 countries have been shortlisted for the final judging round of the 2012 EACA Care Awards and will be judged by a panel of Members of the European Parliament, agency representatives and jurors from the Committee of the Regions and Euractiv, chaired by Austrian MEP Heinz K. Becker (EPP).
Press release : Leading alcohol beverage producers agree to extend common marketing standards and reinforce selfregulation across the EU
Brussels, 16 April 2012: Leading producers from the beer, wine and spirits sectors today launched a comprehensive initiative to strengthen independent advertising self-regulatory schemes for alcohol beverage marketing by establishing a set of common, rigorous standards for their marketing communications throughout the European Union.
Press release : 400 young professionals to take first European Ad Certificate exam
Brussels, 13 April 2012: The first exam for the European Advertising Certificate (EAC), a new foundation-level qualification for agency employees of EACA member agencies across Europe and the Middle East with up to two year's industry experience, takes place on 19 April 2012.
Press release : NIELSEN: 2011 CLOSES WITH 7.3% INCREASE IN GLOBAL AD SPEND

New York, April 10, 2012: 2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in ad spending in Q3 2011, many of the world's biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010.


Press release : EU Commissioner praises EU Pledge and industry food marketing pledge
Brussels, 28 March 2012: Today's half day seminar hosted by the European Advertising Standards Alliance in Brussels, looking into the critical role of responsible advertising in empowering consumer choice as well as its effect on economic growth, hosted the European Commissioner for Health and Consumer Protection, John Dalli.

"Saving Europe" speech by Moray MacLennan,
EACA President

'Saving Europe' speech by Moray MacLennan, EACA President



Documentation : WFA EACA Pitch Guidelines
A joint WFA/EACA publication provides guidelines for both agencies and clients on managing business relationships and how to organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Documentation : Green Office Guide for Agencies
Some companies decide to go green to save money. Some do it to reassure clients, or because clients are expanding their corporate responsibility to include their whole supply-chain - including marketing suppliers. Some do it because their employees insist. Whatever their motives, many corporations - and a growing number of public sector agencies - now build environmental, community and ethical priorities into their strategies and operations. Think global they say and act local. Here's how.
Documentation : Code Of Ethics
The adherence to high ethical principles is a requirement for any business sector today. As the representative body for the advertising and commercial communications sector in Europe, it is EACA's task to ensure that member companies have clear guidance on the ethical standards that we set for ourselves and that our stakeholders fully understand our commitments to the highest standards of performance.
 



European agencies still challenged by economic situation
IMC European Awards announce Call for Entries


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3rd-5th May 2012
7th Global Conference: Cybercultures

9th-11th May 2012
International Conference on Communication, Media, Technology and Design




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