The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.

EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
Sunday, 5 February 2012 


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Awards

The IMC European Awards reward the best marketing communications campaigns in Europe and are organised by the European Association of Communications Agencies (EACA) and its Integrated Marketing Communications Council Europe ‘IMCC Europe’ . The competition is kindly sponsored by WARC and Adforum.

For more information visit www.imceuropeanawards.com.

Click here for the IMC Glossary .

Who can participate?
National award winners of the ten member countries are eligible to enter the competition. Member countries are: Belgium, Czech Republic, France, Germany, Greece, Ireland, Italy, Spain, The Netherlands, United Kingdom

Which cases/campaigns?
Campaigns must have run in one IMCC member country between 1 January and 31 December of the year preceding the Awards (unless entered in the Long-term category where 3 years worth of data is required).

There are 14 categories in which a case may be entered:

  • Integrated Communication
  • Sponsorship/Joint Effort/Tie-in
  • Direct 1:1 Communication
  • Innovative Idea or Concept
  • Digital Communication
  • Brand-building
  • B2B
  • Retail or Trade Marketing
  • Loyalty & Long-term Marketing
  • Event Marketing
  • Product Launch/Relaunch/Trial campaigns
  • Dealer/Salesforce/Internal Motivation
  • Cause, Charity/Non-profit Marketing or Social Responsibility
  • Small budget campaign

How to enter?
For more information on how to enter the IMC Awards see www.imceuropeanawards.com

Internet Jury
The IMC European Awards Jury consists of senior professionals representing a variety of communication and marketing disciplines from each of the country organisations.

The selection of up to 45 senior members from the a variety of marketing disciplines (up to 6 from each country organisation) aims to evaluate entries based on proof that integrated marketing communications was key to the success of the campaign.

Judges are given information for each member country on the economic, political and environmental climate. This will enable them to better understand the different markets and marketing/communication context.

Judges score on 4 criteria :

  1. Strategy
  2. Choice of media
  3. Creative Strategy
  4. Effectiveness (Evidence of Results)

Results previous years
To see the winners of previous years go to www.imceuropeanawards.com

 
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