The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.

EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
Sunday, 5 February 2012 


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Opinion pieces

  • January 2011, 'Were ads really that good in the 1980s?'

    Article authored by Ben Davies, Member of the EACA Health Communications Council and CEO of PAN Advertising and European chairman of the Indigenus network
  • November 2011, 'Perfect pitch'

    Article authored by Stephen Wheatley, Member of the EACA Health Communications Council and Senior Vice President of GSW Worldwide, Europe
  • October 2011, 'Work together to deliver value'

    Article authored by Matt de Gruchy, Member of the EACA Health Communications Council and CEO of Ogilvy Healthworld
  • August 2011, 'Get under their skin'

    Article authored by Graeme Read, Member of the EACA Health Communications Council and SVP Director of strategic planning EMEA for McCann Healthcare Worldwide
  • May 2011, 'Pitching process - HCC new membership Charter'

    Article authored by Max Jackson, Chairman of the EACA Health Communications Council and CEO for EMEA and APAC at Sudler & Hennessey
  • January-February 2011, 'Next Giant Leap'

    Article authored by Alain Sarraf, Member of the EACA Health Communications Council and President Europe, Publicis Healthcare Communications Group and Roberto Ascione, Member of the EACA Health Communications Council and President, Publicis Healthware International
  • November-December 2010, 'Valuing creativity'

    Article authored by Gloria Gibbons, Member of the EACA Health Communications Council and President EMEA, AP and Latina at Ogilvy CommonHealth Worldwide
  • September-October 2010, 'Use the magic word'

    Article authored by Graeme Read, Member of the EACA Health Communications Council and SVP Director of Strategic Planning EMEA for McCann Healthcare Worldwide
  • July-August 2010, 'Great expectations'

    Article authored by Stephen Wheatley, Member of the EACA Health Communications Council and SVP Europe for GSW Worldwide
  • May-June 2010, 'Image makeover'

    Article authored by David Barratt, Member of the EACA Health Communications Council and CEO at Euro RSCG Life UK
  • March-April 2010, 'Right to information'

    Article authored by Max Jackson, Chairman of the EACA Health Communications Council and CEO for the EMEA and APAC regions with Sudler & Hennessey
  • January-February 2010, 'Evolutionary Road'

    Article authored by Michel Nakache, Member and former Chairman of EACA?s Health Communications Council and Worldwide Managing Partner and Chairman for EMEA/APAC with Euro RSCG Life Worldwide
  • November-December 2009, 'Learning to share'

    Article authored by Gloria Gibbons, Member of the EACA Health Communications Council and Joint Worldwide CEO with Ogilvy Healthworld
  • September-October 2009, 'Raising standards'

    Article authored by Michel Nakache, Chairman of the EACA Health Communications Council and Worldwide Managing Partner and Chairman for EMEA /APAC with Euro RSCG Life Worldwide
  • September-October 2009, 'Survey reveals room for improvement'

These articles have been published in Pharmaceutical Marketing Europe. Full digital editions of the magazine are available to view via www.pmlive.com.

 
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