The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.

EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
Friday, 3 September 2010 


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EU Advertising Spend Statistics

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Year :
Sector :
Country :
 
Automotive
2006 Million euros
Country Television Newspapers Magazines Outdoor Radio Cinema Total
Belgium 51.98 57.82 25.09 44.52 24.52 4.07 208.00
France 527.21 306.92 238.68 242.26 266.14 13.61 1594.82
Germany 460.75 453.90 245.44 25.26 108.46 6.16 1299.97
Italy 523.14 137.07 38.60 21.61 59.26 29.73 809.41
Netherlands 136.94 49.74 19.67 13.16 33.76 0.00 253.27
Spain 321.53 139.51 45.22 35.14 20.92 6.34 568.66
Sweden 60.96 149.10 8.32 4.02 6.30 0.36 229.06
Switzerland 30.36 105.40 27.36 17.67 9.78 2.55 193.12
UK 393.26 207.92 67.52 56.79 44.08 35.60 805.17
Grand Total 2506.13 1607.38 715.90 460.43 573.22 98.42 5961.48



 
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