Facts and figures
| Alcoholic Drinks |
|
|
| Country |
Quarter |
Magazines |
Internet |
Newspapers |
Television |
Total |
| Austria |
Q.1 |
0.02 |
0.008 |
0.138 |
0.313 |
0.479 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.02 |
0.008 |
0.138 |
0.313 |
0.479 |
| Belgium |
Q.1 |
0.103 |
0.026 |
0.957 |
1.322 |
2.408 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.103 |
0.026 |
0.957 |
1.322 |
2.408 |
| Denmark |
Q.1 |
0.08 |
0.077 |
0.352 |
2.835 |
3.344 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.08 |
0.077 |
0.352 |
2.835 |
3.344 |
| Finland |
Q.1 |
0.222 |
0.006 |
0.381 |
0.783 |
1.392 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.222 |
0.006 |
0.381 |
0.783 |
1.392 |
| France |
Q.1 |
3.885 |
0.185 |
1.662 |
0.187 |
5.919 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
3.885 |
0.185 |
1.662 |
0.187 |
5.919 |
| Germany |
Q.1 |
3.769 |
1.223 |
1.873 |
54.261 |
61.126 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
3.769 |
1.223 |
1.873 |
54.261 |
61.126 |
| Ireland |
Q.1 |
0.027 |
0.002 |
0.979 |
1.215 |
2.223 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.027 |
0.002 |
0.979 |
1.215 |
2.223 |
| Italy |
Q.1 |
2.475 |
0.416 |
13.815 |
37.626 |
54.332 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
2.475 |
0.416 |
13.815 |
37.626 |
54.332 |
| Netherlands |
Q.1 |
0.011 |
0.012 |
0.021 |
4.567 |
4.611 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.011 |
0.012 |
0.021 |
4.567 |
4.611 |
| Norway |
Q.1 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0 |
0 |
0 |
0 |
0 |
| Pan-Europe |
Q.1 |
0.208 |
0.002 |
0.042 |
0.227 |
0.479 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.208 |
0.002 |
0.042 |
0.227 |
0.479 |
| Spain |
Q.1 |
1.711 |
12.406 |
4.629 |
17.014 |
35.76 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.711 |
12.406 |
4.629 |
17.014 |
35.76 |
| Sweden |
Q.1 |
0.65 |
0.105 |
2.145 |
5.356 |
8.256 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.65 |
0.105 |
2.145 |
5.356 |
8.256 |
| Switzerland |
Q.1 |
0.197 |
0.002 |
0.147 |
0.453 |
0.799 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.197 |
0.002 |
0.147 |
0.453 |
0.799 |
| UK |
Q.1 |
1.473 |
0.48 |
3.259 |
6.453 |
11.665 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.473 |
0.48 |
3.259 |
6.453 |
11.665 |
| Grand Total |
14.831 |
14.95 |
30.4 |
132.612 |
192.793 |
| Automotive |
|
|
| Country |
Quarter |
Magazines |
Internet |
Newspapers |
Television |
Total |
| Austria |
Q.1 |
4.403 |
0.526 |
10.414 |
1.575 |
16.918 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
4.403 |
0.526 |
10.414 |
1.575 |
16.918 |
| Belgium |
Q.1 |
6.248 |
1.837 |
13.914 |
14.615 |
36.614 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
6.248 |
1.837 |
13.914 |
14.615 |
36.614 |
| Denmark |
Q.1 |
0.104 |
1.39 |
8.819 |
10.48 |
20.793 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.104 |
1.39 |
8.819 |
10.48 |
20.793 |
| Finland |
Q.1 |
1.787 |
0.382 |
5.888 |
5.031 |
13.088 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.787 |
0.382 |
5.888 |
5.031 |
13.088 |
| France |
Q.1 |
27.497 |
27.633 |
52.496 |
86.118 |
193.744 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
27.497 |
27.633 |
52.496 |
86.118 |
193.744 |
| Germany |
Q.1 |
41.306 |
27.914 |
39.365 |
122.064 |
230.649 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
41.306 |
27.914 |
39.365 |
122.064 |
230.649 |
| Ireland |
Q.1 |
0.099 |
0.143 |
2.928 |
2.675 |
5.845 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.099 |
0.143 |
2.928 |
2.675 |
5.845 |
| Italy |
Q.1 |
20.521 |
9.859 |
237.134 |
249.086 |
516.6 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
20.521 |
9.859 |
237.134 |
249.086 |
516.6 |
| Netherlands |
Q.1 |
0.655 |
2.451 |
10.219 |
19.161 |
32.486 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.655 |
2.451 |
10.219 |
19.161 |
32.486 |
| Norway |
Q.1 |
1.64 |
0.746 |
6.665 |
9.311 |
18.362 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.64 |
0.746 |
6.665 |
9.311 |
18.362 |
| Pan-Europe |
Q.1 |
0.611 |
0.191 |
0.478 |
0.931 |
2.211 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.611 |
0.191 |
0.478 |
0.931 |
2.211 |
| Spain |
Q.1 |
3.725 |
24.013 |
51.14 |
91.102 |
169.98 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
3.725 |
24.013 |
51.14 |
91.102 |
169.98 |
| Sweden |
Q.1 |
1.037 |
2.247 |
10.605 |
13.424 |
27.313 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.037 |
2.247 |
10.605 |
13.424 |
27.313 |
| Switzerland |
Q.1 |
6.076 |
0.753 |
14.73 |
5.316 |
26.875 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
6.076 |
0.753 |
14.73 |
5.316 |
26.875 |
| UK |
Q.1 |
15.531 |
21.231 |
70.976 |
34.425 |
142.163 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
15.531 |
21.231 |
70.976 |
34.425 |
142.163 |
| Grand Total |
131.24 |
121.316 |
535.771 |
665.314 |
1453.641 |
| Food |
|
|
| Country |
Quarter |
Magazines |
Internet |
Newspapers |
Television |
Total |
| Austria |
Q.1 |
0.793 |
0.144 |
0.968 |
8.39 |
10.295 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.793 |
0.144 |
0.968 |
8.39 |
10.295 |
| Belgium |
Q.1 |
2.111 |
0.269 |
0.409 |
39.687 |
42.476 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
2.111 |
0.269 |
0.409 |
39.687 |
42.476 |
| Denmark |
Q.1 |
0.772 |
0.343 |
0.626 |
16.274 |
18.015 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.772 |
0.343 |
0.626 |
16.274 |
18.015 |
| Finland |
Q.1 |
2.831 |
0.546 |
1.335 |
13.669 |
18.381 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
2.831 |
0.546 |
1.335 |
13.669 |
18.381 |
| France |
Q.1 |
14.792 |
9.623 |
4.245 |
186.52 |
215.18 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
14.792 |
9.623 |
4.245 |
186.52 |
215.18 |
| Germany |
Q.1 |
20.266 |
5.111 |
3.815 |
361.016 |
390.208 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
20.266 |
5.111 |
3.815 |
361.016 |
390.208 |
| Ireland |
Q.1 |
0.066 |
6.471 |
0.048 |
0.586 |
7.171 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.066 |
6.471 |
0.048 |
0.586 |
7.171 |
| Italy |
Q.1 |
25.307 |
1.693 |
37.822 |
401.992 |
466.814 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
25.307 |
1.693 |
37.822 |
401.992 |
466.814 |
| Netherlands |
Q.1 |
3.034 |
0.472 |
2.539 |
50.608 |
56.653 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
3.034 |
0.472 |
2.539 |
50.608 |
56.653 |
| Norway |
Q.1 |
2.066 |
1.26 |
2.521 |
29.373 |
35.22 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
2.066 |
1.26 |
2.521 |
29.373 |
35.22 |
| Pan-Europe |
Q.1 |
0.00 |
0.00 |
0.051 |
0.041 |
0.092 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0 |
0 |
0.051 |
0.041 |
0.092 |
| Spain |
Q.1 |
1.411 |
2.183 |
2.655 |
163.904 |
170.153 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.411 |
2.183 |
2.655 |
163.904 |
170.153 |
| Sweden |
Q.1 |
1.608 |
0.225 |
1.561 |
31.283 |
34.677 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.608 |
0.225 |
1.561 |
31.283 |
34.677 |
| Switzerland |
Q.1 |
2.362 |
0.625 |
0.71 |
16.692 |
20.389 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
2.362 |
0.625 |
0.71 |
16.692 |
20.389 |
| UK |
Q.1 |
16.884 |
2.635 |
21.139 |
101.35 |
142.008 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
16.884 |
2.635 |
21.139 |
101.35 |
142.008 |
| Grand Total |
94.303 |
31.6 |
80.444 |
1421.385 |
1627.732 |
| Pharmaceuticals |
|
|
| Country |
Quarter |
Magazines |
Internet |
Newspapers |
Television |
Total |
| Austria |
Q.1 |
0.447 |
0.029 |
3.142 |
1.114 |
4.732 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.447 |
0.029 |
3.142 |
1.114 |
4.732 |
| Belgium |
Q.1 |
1.845 |
0.00 |
0.431 |
11.123 |
13.399 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.845 |
0 |
0.431 |
11.123 |
13.399 |
| Denmark |
Q.1 |
0.354 |
0.167 |
0.74 |
7.033 |
8.294 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.354 |
0.167 |
0.74 |
7.033 |
8.294 |
| Finland |
Q.1 |
2.031 |
0.087 |
0.351 |
10.832 |
13.301 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
2.031 |
0.087 |
0.351 |
10.832 |
13.301 |
| France |
Q.1 |
8.108 |
1.347 |
2.511 |
34.728 |
46.694 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
8.108 |
1.347 |
2.511 |
34.728 |
46.694 |
| Germany |
Q.1 |
43.711 |
5.761 |
13.05 |
108.902 |
171.424 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
43.711 |
5.761 |
13.05 |
108.902 |
171.424 |
| Ireland |
Q.1 |
0.048 |
0.001 |
0.21 |
2.283 |
2.542 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.048 |
0.001 |
0.21 |
2.283 |
2.542 |
| Italy |
Q.1 |
24.583 |
2.391 |
30.193 |
116.567 |
173.734 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
24.583 |
2.391 |
30.193 |
116.567 |
173.734 |
| Netherlands |
Q.1 |
0.317 |
0.002 |
0.822 |
17.943 |
19.084 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.317 |
0.002 |
0.822 |
17.943 |
19.084 |
| Norway |
Q.1 |
2.423 |
0.709 |
0.091 |
8.397 |
11.62 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
2.423 |
0.709 |
0.091 |
8.397 |
11.62 |
| Pan-Europe |
Q.1 |
0.01 |
0.002 |
0.235 |
0.00 |
0.247 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.01 |
0.002 |
0.235 |
0 |
0.247 |
| Spain |
Q.1 |
0.864 |
0.11 |
2.287 |
85.069 |
88.33 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.864 |
0.11 |
2.287 |
85.069 |
88.33 |
| Sweden |
Q.1 |
2.194 |
0.071 |
0.701 |
22.184 |
25.15 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
2.194 |
0.071 |
0.701 |
22.184 |
25.15 |
| Switzerland |
Q.1 |
1.529 |
0.00 |
0.558 |
6.106 |
8.193 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.529 |
0 |
0.558 |
6.106 |
8.193 |
| UK |
Q.1 |
4.867 |
0.815 |
6.545 |
24.521 |
36.748 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
4.867 |
0.815 |
6.545 |
24.521 |
36.748 |
| Grand Total |
93.331 |
11.492 |
61.867 |
456.802 |
623.492 |
| Soft Drinks |
|
|
| Country |
Quarter |
Magazines |
Internet |
Newspapers |
Television |
Total |
| Austria |
Q.1 |
0.05 |
0.004 |
0.242 |
0.624 |
0.92 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.05 |
0.004 |
0.242 |
0.624 |
0.92 |
| Belgium |
Q.1 |
0.41 |
0.221 |
0.194 |
2.786 |
3.611 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.41 |
0.221 |
0.194 |
2.786 |
3.611 |
| Denmark |
Q.1 |
0.042 |
0.064 |
0.017 |
2.985 |
3.108 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.042 |
0.064 |
0.017 |
2.985 |
3.108 |
| Finland |
Q.1 |
0.351 |
0.422 |
0.007 |
1.349 |
2.129 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.351 |
0.422 |
0.007 |
1.349 |
2.129 |
| France |
Q.1 |
0.565 |
0.309 |
0.981 |
9.385 |
11.24 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.565 |
0.309 |
0.981 |
9.385 |
11.24 |
| Germany |
Q.1 |
1.427 |
0.223 |
0.174 |
18.532 |
20.356 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.427 |
0.223 |
0.174 |
18.532 |
20.356 |
| Ireland |
Q.1 |
0.00 |
0.002 |
0.015 |
0.50 |
0.517 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0 |
0.002 |
0.015 |
0.5 |
0.517 |
| Italy |
Q.1 |
4.152 |
0.131 |
0.641 |
13.311 |
18.235 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
4.152 |
0.131 |
0.641 |
13.311 |
18.235 |
| Netherlands |
Q.1 |
0.131 |
0.17 |
0.059 |
7.385 |
7.745 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.131 |
0.17 |
0.059 |
7.385 |
7.745 |
| Norway |
Q.1 |
0.012 |
0.027 |
0.045 |
3.277 |
3.361 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.012 |
0.027 |
0.045 |
3.277 |
3.361 |
| Pan-Europe |
Q.1 |
0.007 |
0.002 |
0.041 |
0.00 |
0.05 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.007 |
0.002 |
0.041 |
0 |
0.05 |
| Spain |
Q.1 |
0.04 |
0.458 |
0.334 |
15.999 |
16.831 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.04 |
0.458 |
0.334 |
15.999 |
16.831 |
| Sweden |
Q.1 |
0.047 |
0.027 |
0.16 |
5.548 |
5.782 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.047 |
0.027 |
0.16 |
5.548 |
5.782 |
| Switzerland |
Q.1 |
0.075 |
0.069 |
0.062 |
1.533 |
1.739 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
0.075 |
0.069 |
0.062 |
1.533 |
1.739 |
| UK |
Q.1 |
1.25 |
1.039 |
2.236 |
7.145 |
11.67 |
| Q.2 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.3 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Q.4 |
0.00 |
0.00 |
0.00 |
0.00 |
0 |
| Total : |
1.25 |
1.039 |
2.236 |
7.145 |
11.67 |
| Grand Total |
8.559 |
3.168 |
5.208 |
90.359 |
107.294 |
|