The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.

EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
Sunday, 5 February 2012 


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Facts and figures

Alcoholic Drinks
2010 Million euros
Country Quarter Magazines Internet Newspapers Television Total
Austria Q.1 0.02 0.008 0.138 0.313 0.479
Q.2 0.244 0.033 0.438 0.883 1.598
Q.3 0.28 0.097 0.272 0.619 1.268
Q.4 0.14 0.013 0.237 0.73 1.12
Total : 0.684 0.151 1.085 2.545 4.465
Belgium Q.1 0.103 0.026 0.957 1.322 2.408
Q.2 0.668 0.287 0.626 3.885 5.466
Q.3 0.852 0.151 1.04 1.864 3.907
Q.4 0.792 0.044 0.902 4.348 6.086
Total : 2.415 0.508 3.525 11.419 17.867
Denmark Q.1 0.08 0.077 0.352 2.835 3.344
Q.2 0.129 0.161 0.221 5.357 5.868
Q.3 0.037 0.057 0.313 6.373 6.78
Q.4 0.725 4.784 0.108 0.133 5.75
Total : 0.971 5.079 0.994 14.698 21.742
Finland Q.1 0.222 0.006 0.381 0.783 1.392
Q.2 0.467 0.106 0.327 1.009 1.909
Q.3 0.305 0.068 0.346 0.372 1.091
Q.4 0.943 0.578 0.256 0.038 1.815
Total : 1.937 0.758 1.31 2.202 6.207
France Q.1 3.885 0.185 1.662 0.187 5.919
Q.2 10.199 0.187 10.184 0.354 20.924
Q.3 12.76 0.40 9.832 0.632 23.624
Q.4 11.372 1.315 19.286 0.492 32.465
Total : 38.216 2.087 40.964 1.665 82.932
Germany Q.1 3.769 1.223 1.873 54.261 61.126
Q.2 7.219 3.471 2.535 80.316 93.541
Q.3 5.936 1.547 2.043 64.438 73.964
Q.4 2.062 68.426 11.584 2.252 84.324
Total : 18.986 74.667 18.035 201.267 312.955
Ireland Q.1 0.027 0.002 0.979 1.215 2.223
Q.2 0.022 0.006 1.454 2.703 4.185
Q.3 0.022 0.006 0.736 2.094 2.858
Q.4 1.67 3.331 0.053 0.008 5.062
Total : 1.741 3.345 3.222 6.02 14.328
Italy Q.1 2.475 0.416 13.815 37.626 54.332
Q.2 5.623 1.398 20.999 61.563 89.583
Q.3 8.37 0.705 16.453 26.095 51.623
Q.4 13.26 0.926 38.021 61.479 113.686
Total : 29.728 3.445 89.288 186.763 309.224
Netherlands Q.1 0.011 0.012 0.021 4.567 4.611
Q.2 0.139 0.153 0.428 15.373 16.093
Q.3 0.128 0.043 1.623 8.446 10.24
Q.4 0.953 15.07 0.323 0.128 16.474
Total : 1.231 15.278 2.395 28.514 47.418
Norway Q.1 0.00 0.00 0.00 0.00 0
Q.2 0.008 0.00 0.00 0.138 0.146
Q.3 0.004 0.001 0.00 0.033 0.038
Q.4 0.024 0.00 0.00 0.00 0.024
Total : 0.036 0.001 0 0.171 0.208
Pan-Europe Q.1 0.208 0.002 0.042 0.227 0.479
Q.2 0.169 0.006 0.156 0.042 0.373
Q.3 0.304 0.078 0.125 0.337 0.844
Q.4 0.516 0.267 0.40 0.017 1.2
Total : 1.197 0.353 0.723 0.623 2.896
Spain Q.1 1.711 12.406 4.629 17.014 35.76
Q.2 2.085 19.095 7.304 64.666 93.15
Q.3 1.836 3.402 6.366 52.207 63.811
Q.4 12.069 23.822 2.066 2.651 40.608
Total : 17.701 58.725 20.365 136.538 233.329
Sweden Q.1 0.65 0.105 2.145 5.356 8.256
Q.2 1.017 0.231 5.903 10.783 17.934
Q.3 0.891 0.166 4.957 8.103 14.117
Q.4 6.266 14.923 1.013 0.058 22.26
Total : 8.824 15.425 14.018 24.3 62.567
Switzerland Q.1 0.197 0.002 0.147 0.453 0.799
Q.2 0.599 0.088 0.535 0.706 1.928
Q.3 0.341 0.003 0.374 0.92 1.638
Q.4 1.153 0.64 1.399 0.329 3.521
Total : 2.29 0.733 2.455 2.408 7.886
UK Q.1 1.473 0.48 3.259 6.453 11.665
Q.2 1.976 0.487 7.166 17.733 27.362
Q.3 3.022 0.376 4.461 14.746 22.605
Q.4 13.156 15.044 4.771 1.678 34.649
Total : 19.627 16.387 19.657 40.61 96.281
Grand Total 145.584 196.942 218.036 659.743 1220.305


Automotive
2010 Million euros
Country Quarter Magazines Internet Newspapers Television Total
Austria Q.1 4.403 0.526 10.414 1.575 16.918
Q.2 5.046 0.523 8.70 1.452 15.721
Q.3 3.876 0.231 5.827 1.638 11.572
Q.4 8.404 1.219 4.356 0.151 14.13
Total : 21.729 2.499 29.297 4.816 58.341
Belgium Q.1 6.248 1.837 13.914 14.615 36.614
Q.2 5.72 1.131 12.845 12.903 32.599
Q.3 5.557 1.26 10.657 7.975 25.449
Q.4 12.034 12.109 5.122 0.907 30.172
Total : 29.559 16.337 42.538 36.4 124.834
Denmark Q.1 0.104 1.39 8.819 10.48 20.793
Q.2 0.245 1.50 7.619 7.643 17.007
Q.3 0.317 1.45 7.69 6.785 16.242
Q.4 6.087 5.966 0.83 1.11 13.993
Total : 6.753 10.306 24.958 26.018 68.035
Finland Q.1 1.787 0.382 5.888 5.031 13.088
Q.2 1.603 0.273 4.632 3.743 10.251
Q.3 1.192 0.331 5.512 2.851 9.886
Q.4 5.104 1.922 1.691 0.285 9.002
Total : 9.686 2.908 17.723 11.91 42.227
France Q.1 27.497 27.633 52.496 86.118 193.744
Q.2 39.757 25.043 66.85 84.572 216.222
Q.3 24.239 16.217 37.433 54.989 132.878
Q.4 68.843 86.977 34.866 24.254 214.94
Total : 160.336 155.87 191.645 249.933 757.784
Germany Q.1 41.306 27.914 39.365 122.064 230.649
Q.2 43.238 40.937 34.83 144.547 263.552
Q.3 46.222 23.974 25.133 104.673 200.002
Q.4 29.126 151.613 52.612 22.241 255.592
Total : 159.892 244.438 151.94 393.525 949.795
Ireland Q.1 0.099 0.143 2.928 2.675 5.845
Q.2 0.087 0.045 1.758 1.147 3.037
Q.3 0.017 0.57 0.95 0.782 2.319
Q.4 3.298 4.349 0.068 0.069 7.784
Total : 3.501 5.107 5.704 4.673 18.985
Italy Q.1 20.521 9.859 237.134 249.086 516.6
Q.2 25.126 13.817 219.239 231.641 489.823
Q.3 20.515 7.195 228.002 125.044 380.756
Q.4 230.223 197.246 17.594 19.562 464.625
Total : 296.385 228.117 701.969 625.333 1851.804
Netherlands Q.1 0.655 2.451 10.219 19.161 32.486
Q.2 1.179 3.869 13.061 24.652 42.761
Q.3 0.914 3.326 12.654 20.891 37.785
Q.4 13.318 27.349 1.098 2.982 44.747
Total : 16.066 36.995 37.032 67.686 157.779
Norway Q.1 1.64 0.746 6.665 9.311 18.362
Q.2 1.871 1.338 7.915 7.82 18.944
Q.3 1.647 1.721 8.113 3.834 15.315
Q.4 11.629 6.993 1.896 0.995 21.513
Total : 16.787 10.798 24.589 21.96 74.134
Pan-Europe Q.1 0.611 0.191 0.478 0.931 2.211
Q.2 1.429 0.841 0.547 5.41 8.227
Q.3 2.812 1.455 0.769 2.608 7.644
Q.4 0.712 6.437 2.68 0.372 10.201
Total : 5.564 8.924 4.474 9.321 28.283
Spain Q.1 3.725 24.013 51.14 91.102 169.98
Q.2 4.263 23.785 50.984 111.648 190.68
Q.3 2.714 21.879 29.404 61.437 115.434
Q.4 43.227 74.304 5.241 14.992 137.764
Total : 53.929 143.981 136.769 279.179 613.858
Sweden Q.1 1.037 2.247 10.605 13.424 27.313
Q.2 0.95 1.485 11.697 6.81 20.942
Q.3 1.015 1.339 13.252 10.808 26.414
Q.4 14.211 13.459 1.259 1.675 30.604
Total : 17.213 18.53 36.813 32.717 105.273
Switzerland Q.1 6.076 0.753 14.73 5.316 26.875
Q.2 3.362 1.206 13.707 3.28 21.555
Q.3 5.026 0.434 11.305 3.512 20.277
Q.4 15.41 3.61 4.993 0.512 24.525
Total : 29.874 6.003 44.735 12.62 93.232
UK Q.1 15.531 21.231 70.976 34.425 142.163
Q.2 15.005 16.44 61.263 24.463 117.171
Q.3 18.459 24.937 81.168 37.175 161.739
Q.4 61.752 16.673 14.157 15.254 107.836
Total : 110.747 79.281 227.564 111.317 528.909
Grand Total 938.021 970.094 1677.75 1887.408 5473.273


Food
2010 Million euros
Country Quarter Magazines Internet Newspapers Television Total
Austria Q.1 0.793 0.144 0.968 8.39 10.295
Q.2 1.625 0.203 1.922 10.072 13.822
Q.3 0.663 0.072 0.744 9.47 10.949
Q.4 2.049 9.528 2.761 0.133 14.471
Total : 5.13 9.947 6.395 28.065 49.537
Belgium Q.1 2.111 0.269 0.409 39.687 42.476
Q.2 4.23 0.552 1.252 49.965 55.999
Q.3 1.483 0.294 0.572 31.064 33.413
Q.4 1.805 44.582 3.358 0.246 49.991
Total : 9.629 45.697 5.591 120.962 181.879
Denmark Q.1 0.772 0.343 0.626 16.274 18.015
Q.2 1.03 0.471 0.677 18.152 20.33
Q.3 0.836 0.067 0.453 10.853 12.209
Q.4 1.108 19.791 1.069 0.179 22.147
Total : 3.746 20.672 2.825 45.458 72.701
Finland Q.1 2.831 0.546 1.335 13.669 18.381
Q.2 3.41 2.314 1.243 15.612 22.579
Q.3 2.176 0.654 0.734 6.961 10.525
Q.4 1.648 4.803 3.878 0.317 10.646
Total : 10.065 8.317 7.19 36.559 62.131
France Q.1 14.792 9.623 4.245 186.52 215.18
Q.2 19.999 9.445 4.857 201.082 235.383
Q.3 15.773 5.965 3.78 177.577 203.095
Q.4 5.078 181.987 19.261 4.775 211.101
Total : 55.642 207.02 32.143 569.954 864.759
Germany Q.1 20.266 5.111 3.815 361.016 390.208
Q.2 18.184 5.696 2.637 395.358 421.875
Q.3 14.882 7.824 3.352 296.691 322.749
Q.4 3.666 421.804 21.471 4.854 451.795
Total : 56.998 440.435 31.275 1057.919 1586.627
Ireland Q.1 0.066 6.471 0.048 0.586 7.171
Q.2 0.075 0.009 0.832 7.863 8.779
Q.3 0.121 0.04 0.886 7.077 8.124
Q.4 0.459 8.52 0.203 0.103 9.285
Total : 0.721 15.04 1.969 15.629 33.359
Italy Q.1 25.307 1.693 37.822 401.992 466.814
Q.2 42.602 1.425 21.623 368.288 433.938
Q.3 63.953 1.09 34.386 296.691 396.12
Q.4 46.556 399.173 44.738 1.708 492.175
Total : 178.418 403.381 138.569 1068.679 1789.047
Netherlands Q.1 3.034 0.472 2.539 50.608 56.653
Q.2 3.597 0.356 2.096 83.857 89.906
Q.3 2.606 0.208 4.561 54.992 62.367
Q.4 5.079 84.061 3.92 0.399 93.459
Total : 14.316 85.097 13.116 189.856 302.385
Norway Q.1 2.066 1.26 2.521 29.373 35.22
Q.2 2.497 0.937 2.292 31.995 37.721
Q.3 1.906 0.521 1.978 18.855 23.26
Q.4 6.325 38.658 2.969 0.891 48.843
Total : 12.794 41.376 9.76 81.114 145.044
Pan-Europe Q.1 0.00 0.00 0.051 0.041 0.092
Q.2 0.077 0.008 0.003 0.054 0.142
Q.3 0.051 0.008 0.00 0.00 0.059
Q.4 0.00 0.064 0.122 0.003 0.189
Total : 0.128 0.08 0.176 0.098 0.482
Spain Q.1 1.411 2.183 2.655 163.904 170.153
Q.2 3.37 4.062 5.14 165.059 177.631
Q.3 3.968 1.269 5.349 170.729 181.315
Q.4 4.337 120.178 3.373 1.858 129.746
Total : 13.086 127.692 16.517 501.55 658.845
Sweden Q.1 1.608 0.225 1.561 31.283 34.677
Q.2 2.303 0.214 3.89 46.552 52.959
Q.3 1.897 0.052 2.086 29.69 33.725
Q.4 2.855 37.814 2.644 0.093 43.406
Total : 8.663 38.305 10.181 107.618 164.767
Switzerland Q.1 2.362 0.625 0.71 16.692 20.389
Q.2 2.771 0.461 1.138 13.344 17.714
Q.3 2.097 0.054 0.663 14.087 16.901
Q.4 1.761 18.524 4.919 0.162 25.366
Total : 8.991 19.664 7.43 44.285 80.37
UK Q.1 16.884 2.635 21.139 101.35 142.008
Q.2 21.14 3.712 20.20 109.481 154.533
Q.3 17.139 3.15 17.983 90.755 129.027
Q.4 20.013 79.302 15.523 2.575 117.413
Total : 75.176 88.799 74.845 304.161 542.981
Grand Total 453.503 1551.522 357.982 4171.907 6534.914


Pharmaceuticals
2010 Million euros
Country Quarter Magazines Internet Newspapers Television Total
Austria Q.1 0.447 0.029 3.142 1.114 4.732
Q.2 0.655 0.002 3.423 1.205 5.285
Q.3 0.273 0.001 1.798 0.536 2.608
Q.4 4.715 1.849 0.936 0.054 7.554
Total : 6.09 1.881 9.299 2.909 20.179
Belgium Q.1 1.845 0.00 0.431 11.123 13.399
Q.2 2.366 0.004 0.888 8.548 11.806
Q.3 1.298 0.016 0.255 5.432 7.001
Q.4 1.257 11.627 2.61 0.011 15.505
Total : 6.766 11.647 4.184 25.114 47.711
Denmark Q.1 0.354 0.167 0.74 7.033 8.294
Q.2 0.531 0.464 0.842 5.733 7.57
Q.3 0.274 0.162 0.692 4.317 5.445
Q.4 0.785 8.408 0.456 0.119 9.768
Total : 1.944 9.201 2.73 17.202 31.077
Finland Q.1 2.031 0.087 0.351 10.832 13.301
Q.2 1.509 0.507 0.628 7.751 10.395
Q.3 1.10 0.398 0.259 5.897 7.654
Q.4 0.445 6.275 2.052 0.104 8.876
Total : 5.085 7.267 3.29 24.584 40.226
France Q.1 8.108 1.347 2.511 34.728 46.694
Q.2 18.502 2.803 3.361 31.685 56.351
Q.3 7.981 2.587 1.411 24.712 36.691
Q.4 2.596 48.392 13.225 1.405 65.618
Total : 37.187 55.129 20.508 92.53 205.354
Germany Q.1 43.711 5.761 13.05 108.902 171.424
Q.2 39.021 1.591 8.753 75.317 124.682
Q.3 30.237 7.551 8.651 60.634 107.073
Q.4 15.437 117.263 48.141 2.654 183.495
Total : 128.406 132.166 78.595 247.507 586.674
Ireland Q.1 0.048 0.001 0.21 2.283 2.542
Q.2 0.047 0.031 0.077 2.117 2.272
Q.3 0.059 0.005 0.174 1.814 2.052
Q.4 0.248 3.483 0.066 0.001 3.798
Total : 0.402 3.52 0.527 6.215 10.664
Italy Q.1 24.583 2.391 30.193 116.567 173.734
Q.2 64.545 1.129 43.24 91.265 200.179
Q.3 28.35 1.326 21.199 54.755 105.63
Q.4 36.898 78.601 34.005 0.75 150.254
Total : 154.376 83.447 128.637 263.337 629.797
Netherlands Q.1 0.317 0.002 0.822 17.943 19.084
Q.2 0.957 0.00 0.842 15.758 17.557
Q.3 0.353 0.01 0.316 13.907 14.586
Q.4 0.446 21.42 0.853 0.108 22.827
Total : 2.073 21.432 2.833 47.716 74.054
Norway Q.1 2.423 0.709 0.091 8.397 11.62
Q.2 2.205 0.722 0.067 4.30 7.294
Q.3 1.646 0.903 0.004 2.952 5.505
Q.4 0.793 8.278 2.104 2.307 13.482
Total : 7.067 10.612 2.266 17.956 37.901
Pan-Europe Q.1 0.01 0.002 0.235 0.00 0.247
Q.2 0.041 0.042 0.123 0.444 0.65
Q.3 0.126 0.058 0.049 0.523 0.756
Q.4 0.107 0.00 0.053 0.009 0.169
Total : 0.284 0.102 0.46 0.976 1.822
Spain Q.1 0.864 0.11 2.287 85.069 88.33
Q.2 3.067 0.207 3.664 37.80 44.738
Q.3 0.894 0.153 1.563 62.105 64.715
Q.4 3.047 22.784 1.667 0.356 27.854
Total : 7.872 23.254 9.181 185.33 225.637
Sweden Q.1 2.194 0.071 0.701 22.184 25.15
Q.2 2.245 0.377 0.788 17.647 21.057
Q.3 2.229 0.044 0.887 11.57 14.73
Q.4 1.207 27.829 2.039 0.053 31.128
Total : 7.875 28.321 4.415 51.454 92.065
Switzerland Q.1 1.529 0.00 0.558 6.106 8.193
Q.2 1.754 0.006 0.945 3.019 5.724
Q.3 1.097 0.003 0.859 2.21 4.169
Q.4 0.424 4.985 1.704 0.025 7.138
Total : 4.804 4.994 4.066 11.36 25.224
UK Q.1 4.867 0.815 6.545 24.521 36.748
Q.2 7.973 0.837 7.686 22.691 39.187
Q.3 7.101 1.088 7.646 15.218 31.053
Q.4 8.254 16.365 6.442 0.834 31.895
Total : 28.195 19.105 28.319 63.264 138.883
Grand Total 398.426 412.078 299.31 1057.454 2167.268


Soft Drinks
2010 Million euros
Country Quarter Magazines Internet Newspapers Television Total
Austria Q.1 0.05 0.004 0.242 0.624 0.92
Q.2 0.838 0.022 1.152 2.516 4.528
Q.3 0.306 0.021 0.608 1.733 2.668
Q.4 1.878 2.878 1.178 0.06 5.994
Total : 3.072 2.925 3.18 4.933 14.11
Belgium Q.1 0.41 0.221 0.194 2.786 3.611
Q.2 0.834 0.276 0.522 15.476 17.108
Q.3 0.285 0.256 0.091 11.475 12.107
Q.4 0.344 9.618 0.891 0.069 10.922
Total : 1.873 10.371 1.698 29.806 43.748
Denmark Q.1 0.042 0.064 0.017 2.985 3.108
Q.2 0.144 0.272 0.175 4.535 5.126
Q.3 0.13 0.05 0.355 4.116 4.651
Q.4 0.294 3.751 0.105 0.028 4.178
Total : 0.61 4.137 0.652 11.664 17.063
Finland Q.1 0.351 0.422 0.007 1.349 2.129
Q.2 0.523 0.166 0.103 2.525 3.317
Q.3 0.29 0.061 0.036 1.173 1.56
Q.4 0.03 1.319 0.223 0.075 1.647
Total : 1.194 1.968 0.369 5.122 8.653
France Q.1 0.565 0.309 0.981 9.385 11.24
Q.2 10.463 6.871 4.763 43.107 65.204
Q.3 5.499 2.056 2.812 44.203 54.57
Q.4 4.726 47.391 9.189 2.342 63.648
Total : 21.253 56.627 17.745 99.037 194.662
Germany Q.1 1.427 0.223 0.174 18.532 20.356
Q.2 6.926 1.387 1.459 67.808 77.58
Q.3 4.664 2.987 0.524 52.142 60.317
Q.4 1.202 83.092 9.034 1.636 94.964
Total : 14.219 87.689 11.191 140.118 253.217
Ireland Q.1 0.00 0.002 0.015 0.50 0.517
Q.2 0.008 0.001 0.097 1.499 1.605
Q.3 0.069 0.01 0.087 1.544 1.71
Q.4 0.433 1.19 0.088 0.002 1.713
Total : 0.51 1.203 0.287 3.545 5.545
Italy Q.1 4.152 0.131 0.641 13.311 18.235
Q.2 13.044 1.134 32.201 118.636 165.015
Q.3 12.296 0.827 29.446 72.733 115.302
Q.4 33.07 72.638 13.926 0.411 120.045
Total : 62.562 74.73 76.214 205.091 418.597
Netherlands Q.1 0.131 0.17 0.059 7.385 7.745
Q.2 0.472 0.773 0.232 23.452 24.929
Q.3 0.268 0.758 0.093 18.157 19.276
Q.4 0.651 21.00 0.959 0.062 22.672
Total : 1.522 22.701 1.343 49.056 74.622
Norway Q.1 0.012 0.027 0.045 3.277 3.361
Q.2 0.197 0.097 0.658 7.598 8.55
Q.3 0.299 0.101 0.243 4.637 5.28
Q.4 0.996 7.679 0.726 0.139 9.54
Total : 1.504 7.904 1.672 15.651 26.731
Pan-Europe Q.1 0.007 0.002 0.041 0.00 0.05
Q.2 0.028 0.03 0.00 36.892 36.95
Q.3 0.047 0.023 0.005 0.00 0.075
Q.4 0.638 0.574 0.169 0.012 1.393
Total : 0.72 0.629 0.215 36.904 38.468
Spain Q.1 0.04 0.458 0.334 15.999 16.831
Q.2 0.927 1.353 3.636 41.443 47.359
Q.3 1.08 0.84 2.853 47.463 52.236
Q.4 4.214 29.013 1.023 0.341 34.591
Total : 6.261 31.664 7.846 105.246 151.017
Sweden Q.1 0.047 0.027 0.16 5.548 5.782
Q.2 0.573 0.114 1.069 15.168 16.924
Q.3 0.503 0.036 0.695 9.155 10.389
Q.4 1.041 10.952 0.531 0.01 12.534
Total : 2.164 11.129 2.455 29.881 45.629
Switzerland Q.1 0.075 0.069 0.062 1.533 1.739
Q.2 1.106 0.149 0.831 3.923 6.009
Q.3 0.745 0.011 0.46 2.358 3.574
Q.4 1.019 2.944 1.376 0.026 5.365
Total : 2.945 3.173 2.729 7.84 16.687
UK Q.1 1.25 1.039 2.236 7.145 11.67
Q.2 2.825 0.759 3.699 27.041 34.324
Q.3 4.378 1.758 2.235 14.335 22.706
Q.4 6.424 8.114 2.807 0.474 17.819
Total : 14.877 11.67 10.977 48.995 86.519
Grand Total 135.286 328.52 138.573 792.889 1395.268

 
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