The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.

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Tuesday, 9 March 2010 


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Facts and figures

Alcoholic Drinks
2007 Million euros
Country Quarter Television Newspapers Magazines Outdoor Radio Cinema Total
Belgium Q.1 2.98 0.33 0.10 0.13 0.42 0.25 4.21
Q.2 9.05 1.46 1.18 3.14 0.52 0.88 16.23
Q.3 3.83 1.25 0.79 5.84 0.73 1.26 13.7
Q.4 10.01 1.29 2.60 2.52 1.43 2.28 20.13
Total : 25.87 4.33 4.67 11.63 3.1 4.67 54.27
France Q.1 0.34 3.62 5.55 18.62 4.98 0.00 33.11
Q.2 0.00 0.00 0.00 0.00 0.00 0.00 0
Q.3 0.00 0.00 0.00 0.00 0.00 0.00 0
Q.4 0.00 0.00 0.00 0.00 0.00 0.00 0
Total : 0.34 3.62 5.55 18.62 4.98 0 33.11
Germany Q.1 50.08 2.89 10.52 7.84 4.11 0.69 76.13
Q.2 123.26 5.49 18.78 22.80 16.35 1.33 188.01
Q.3 91.44 5.54 11.83 18.70 11.95 0.89 140.35
Q.4 97.05 6.07 18.71 13.63 10.58 0.74 146.78
Total : 361.83 19.99 59.84 62.97 42.99 3.65 551.27
Italy Q.1 29.20 1.15 1.39 0.25 0.28 0.09 32.36
Q.2 42.93 2.52 3.63 1.79 2.89 0.29 54.05
Q.3 20.08 2.30 2.23 0.81 2.18 0.12 27.72
Q.4 42.65 3.07 4.84 2.45 1.89 0.38 55.28
Total : 134.86 9.04 12.09 5.3 7.24 0.88 169.41
Netherlands Q.1 10.73 0.45 1.13 0.72 0.33 1.35 14.71
Q.2 18.47 0.37 1.41 1.73 0.72 1.29 23.99
Q.3 14.89 0.61 2.03 1.53 0.55 1.32 20.93
Q.4 16.20 1.36 2.72 2.45 0.85 1.24 24.82
Total : 60.29 2.79 7.29 6.43 2.45 5.2 84.45
Spain Q.1 14.37 5.71 2.36 7.72 3.37 0.28 33.81
Q.2 30.68 8.80 2.73 7.54 4.80 0.16 54.71
Q.3 26.75 5.93 3.98 9.29 5.36 0.27 51.58
Q.4 22.01 12.63 5.62 10.83 6.42 1.01 58.52
Total : 93.81 33.07 14.69 35.38 19.95 1.72 198.62
Sweden Q.1 7.12 1.51 1.05 0.00 0.00 0.05 9.73
Q.2 13.74 4.82 2.26 0.37 0.00 0.00 21.19
Q.3 8.84 2.95 1.49 0.04 0.00 0.00 13.32
Q.4 11.61 4.76 2.29 0.05 0.00 0.00 18.71
Total : 41.31 14.04 7.09 0.46 0 0.05 62.95
Switzerland Q.1 0.92 1.45 1.65 0.19 0.00 0.06 4.27
Q.2 1.21 2.08 2.56 1.40 0.13 0.22 7.6
Q.3 0.80 1.95 1.63 0.19 0.16 0.00 4.73
Q.4 1.24 3.94 4.10 1.14 0.31 0.64 11.37
Total : 4.17 9.42 9.94 2.92 0.6 0.92 27.97
UK Q.1 19.02 5.12 3.24 6.90 1.01 4.69 39.98
Q.2 39.10 10.70 4.46 15.30 1.72 5.97 77.25
Q.3 27.28 8.44 5.12 15.05 2.16 3.81 61.86
Q.4 48.93 15.75 8.40 14.07 1.26 8.84 97.25
Total : 134.33 40.01 21.22 51.32 6.15 23.31 276.34
Grand Total 856.81 136.31 142.38 195.03 87.46 40.4 1458.39


Automotive
2007 Million euros
Country Quarter Television Newspapers Magazines Outdoor Radio Cinema Total
Belgium Q.1 16.88 21.86 5.62 18.04 9.25 0.99 72.64
Q.2 13.55 23.12 6.84 9.66 6.14 1.08 60.39
Q.3 11.72 17.59 3.87 11.00 7.02 1.00 52.2
Q.4 13.62 22.49 5.54 9.38 4.61 1.20 56.84
Total : 55.77 85.06 21.87 48.08 27.02 4.27 242.07
France Q.1 159.22 75.08 55.38 107.40 75.90 0.53 473.51
Q.2 0.00 0.00 0.00 0.00 0.00 0.00 0
Q.3 0.00 0.00 0.00 0.00 0.00 0.00 0
Q.4 0.00 0.00 0.00 0.00 0.00 0.00 0
Total : 159.22 75.08 55.38 107.4 75.9 0.53 473.51
Germany Q.1 135.21 122.58 61.78 42.79 31.56 0.97 394.89
Q.2 163.03 118.57 73.02 9.52 27.08 2.24 393.46
Q.3 100.84 88.16 56.13 11.71 22.58 1.05 280.47
Q.4 160.75 117.40 73.81 8.36 23.07 1.85 385.24
Total : 559.83 446.71 264.74 72.38 104.29 6.11 1454.06
Italy Q.1 153.35 37.65 9.92 7.35 25.12 3.51 236.9
Q.2 147.36 28.09 19.92 10.08 24.41 4.67 234.53
Q.3 64.62 19.89 10.89 4.41 15.67 2.70 118.18
Q.4 122.62 21.99 12.33 2.22 19.06 4.51 182.73
Total : 487.95 107.62 53.06 24.06 84.26 15.39 772.34
Netherlands Q.1 37.00 12.61 3.97 3.08 7.52 0.00 64.18
Q.2 45.42 12.14 5.45 3.95 8.99 0.00 75.95
Q.3 35.93 10.13 4.08 3.32 9.14 0.00 62.6
Q.4 39.94 13.05 4.70 2.55 11.44 0.13 71.81
Total : 158.29 47.93 18.2 12.9 37.09 0.13 274.54
Spain Q.1 104.10 31.70 7.28 9.24 6.54 0.81 159.67
Q.2 117.11 29.21 11.97 5.97 8.55 0.57 173.38
Q.3 61.76 20.39 7.35 6.98 3.91 0.30 100.69
Q.4 85.27 32.49 9.62 8.91 7.11 1.18 144.58
Total : 368.24 113.79 36.22 31.1 26.11 2.86 578.32
Sweden Q.1 17.81 42.95 2.53 2.33 1.50 0.27 67.39
Q.2 19.25 37.24 3.39 1.73 2.37 0.14 64.12
Q.3 11.85 36.74 2.18 1.36 2.43 0.17 54.73
Q.4 16.10 42.05 2.72 1.94 1.12 0.20 64.13
Total : 65.01 158.98 10.82 7.36 7.42 0.78 250.37
Switzerland Q.1 6.27 30.54 6.90 7.10 4.84 0.28 55.93
Q.2 6.12 29.24 7.15 7.56 2.25 0.26 52.58
Q.3 7.02 20.22 4.73 3.87 3.38 0.14 39.36
Q.4 8.23 25.77 6.76 2.48 2.81 0.73 46.78
Total : 27.64 105.77 25.54 21.01 13.28 1.41 194.65
UK Q.1 117.37 48.07 15.27 23.96 11.77 8.20 224.64
Q.2 107.94 46.13 16.76 18.82 7.38 8.10 205.13
Q.3 118.95 58.61 19.43 20.82 12.69 15.37 245.87
Q.4 65.44 39.18 15.78 17.46 9.79 12.48 160.13
Total : 409.7 191.99 67.24 81.06 41.63 44.15 835.77
Grand Total 2291.65 1332.93 553.07 405.35 417 75.63 5075.63


Food
2007 Million euros
Country Quarter Television Newspapers Magazines Outdoor Radio Cinema Total
Belgium Q.1 52.73 0.78 2.99 5.67 3.00 0.04 65.21
Q.2 62.03 1.20 3.97 5.70 4.32 0.34 77.56
Q.3 35.83 0.79 2.44 2.00 1.87 0.13 43.06
Q.4 56.96 2.28 4.12 5.85 4.61 0.16 73.98
Total : 207.55 5.05 13.52 19.22 13.8 0.67 259.81
France Q.1 333.48 3.53 17.58 14.30 17.87 0.20 386.96
Q.2 0.00 0.00 0.00 0.00 0.00 0.00 0
Q.3 0.00 0.00 0.00 0.00 0.00 0.00 0
Q.4 0.00 0.00 0.00 0.00 0.00 0.00 0
Total : 333.48 3.53 17.58 14.3 17.87 0.2 386.96
Germany Q.1 371.45 3.33 32.66 3.48 8.39 0.45 419.76
Q.2 417.40 5.16 36.98 6.36 11.89 1.06 478.85
Q.3 316.11 3.31 26.83 4.12 8.47 0.85 359.69
Q.4 452.68 4.01 32.94 4.98 9.94 1.35 505.9
Total : 1557.64 15.81 129.41 18.94 38.69 3.71 1764.2
Italy Q.1 267.98 5.16 12.96 2.79 6.49 2.00 297.38
Q.2 235.27 5.31 21.31 5.87 9.12 2.20 279.08
Q.3 148.51 4.59 18.58 2.11 5.98 1.90 181.67
Q.4 274.53 6.60 17.68 3.76 11.55 4.66 318.78
Total : 926.29 21.66 70.53 14.53 33.14 10.76 1076.91
Netherlands Q.1 80.75 0.89 11.69 2.61 4.67 0.30 100.91
Q.2 129.50 2.79 17.44 5.68 6.13 0.35 161.89
Q.3 90.50 1.48 12.19 5.37 3.69 0.50 113.73
Q.4 135.29 4.04 15.59 5.29 5.66 0.62 166.49
Total : 436.04 9.2 56.91 18.95 20.15 1.77 543.02
Spain Q.1 128.08 2.98 2.90 2.06 6.48 0.13 142.63
Q.2 116.37 4.48 7.03 3.46 8.44 0.26 140.04
Q.3 124.36 3.98 6.01 4.52 6.69 0.73 146.29
Q.4 105.66 5.84 6.00 4.93 8.53 0.36 131.32
Total : 474.47 17.28 21.94 14.97 30.14 1.48 560.28
Sweden Q.1 48.11 6.96 5.96 4.77 0.18 0.14 66.12
Q.2 51.13 5.66 8.39 3.48 1.60 0.45 70.71
Q.3 36.38 3.08 5.38 2.30 0.79 0.13 48.06
Q.4 48.78 7.14 6.95 4.06 0.43 0.80 68.16
Total : 184.4 22.84 26.68 14.61 3 1.52 253.05
Switzerland Q.1 25.17 5.29 7.49 1.75 0.39 0.47 40.56
Q.2 33.87 11.66 15.41 7.75 0.55 1.21 70.45
Q.3 23.75 10.24 12.53 3.75 0.33 0.13 50.73
Q.4 35.43 10.15 15.31 2.43 0.31 1.47 65.1
Total : 118.22 37.34 50.74 15.68 1.58 3.28 226.84
UK Q.1 159.94 19.25 23.03 34.06 6.15 2.54 244.97
Q.2 184.86 31.65 31.18 24.00 5.78 2.47 279.94
Q.3 163.45 21.87 28.39 12.92 4.78 6.83 238.24
Q.4 144.02 21.58 32.10 13.67 4.81 3.87 220.05
Total : 652.27 94.35 114.7 84.65 21.52 15.71 983.2
Grand Total 4890.36 227.06 502.01 215.85 179.89 39.1 6054.27


Non Alcoholic Drinks
2007 Million euros
Country Quarter Television Newspapers Magazines Outdoor Radio Cinema Total
Belgium Q.1 11.72 0.08 0.53 1.22 0.92 0.82 15.29
Q.2 22.86 0.24 1.66 3.97 1.01 1.42 31.16
Q.3 13.76 0.15 1.00 2.83 1.03 1.12 19.89
Q.4 11.49 0.97 1.31 1.88 0.35 0.80 16.8
Total : 59.83 1.44 4.5 9.9 3.31 4.16 83.14
France Q.1 36.15 2.20 5.08 17.58 7.71 1.34 70.06
Q.2 0.00 0.00 0.00 0.00 0.00 0.00 0
Q.3 0.00 0.00 0.00 0.00 0.00 0.00 0
Q.4 0.00 0.00 0.00 0.00 0.00 0.00 0
Total : 36.15 2.2 5.08 17.58 7.71 1.34 70.06
Germany Q.1 45.04 1.23 7.18 4.20 4.65 0.92 63.22
Q.2 92.59 2.64 9.50 13.44 11.34 1.60 131.11
Q.3 72.43 1.58 9.99 14.28 8.13 1.96 108.37
Q.4 69.09 1.52 11.87 6.41 7.35 1.96 98.2
Total : 279.15 6.97 38.54 38.33 31.47 6.44 400.9
Italy Q.1 39.01 3.05 1.19 0.72 1.83 1.32 47.12
Q.2 80.34 3.97 1.63 2.25 4.71 0.30 93.2
Q.3 44.69 5.43 2.50 0.70 2.52 0.37 56.21
Q.4 39.17 3.86 3.49 0.79 2.21 1.35 50.87
Total : 203.21 16.31 8.81 4.46 11.27 3.34 247.4
Netherlands Q.1 16.69 0.64 2.13 1.46 1.09 0.58 22.59
Q.2 46.81 0.55 3.54 1.88 0.80 0.36 53.94
Q.3 30.35 0.68 2.51 1.71 0.81 0.72 36.78
Q.4 55.96 0.34 4.14 2.79 1.52 0.97 65.72
Total : 149.81 2.21 12.32 7.84 4.22 2.63 179.03
Spain Q.1 23.93 0.85 0.76 1.32 1.31 0.20 28.37
Q.2 48.32 1.96 1.93 2.70 3.97 2.45 61.33
Q.3 47.33 1.64 1.74 3.64 1.74 1.00 57.09
Q.4 19.82 1.36 0.74 1.07 1.44 0.79 25.22
Total : 139.4 5.81 5.17 8.73 8.46 4.44 172.01
Sweden Q.1 17.27 2.48 0.83 1.62 0.04 0.50 22.74
Q.2 22.04 3.16 1.48 2.48 0.50 0.39 30.05
Q.3 12.45 1.20 1.02 1.31 0.07 0.54 16.59
Q.4 8.45 3.03 0.51 1.71 0.00 0.47 14.17
Total : 60.21 9.87 3.84 7.12 0.61 1.9 83.55
Switzerland Q.1 5.57 0.79 1.60 0.88 0.02 0.00 8.86
Q.2 10.25 1.53 3.09 2.60 0.15 0.07 17.69
Q.3 9.63 0.61 2.31 1.53 0.02 0.05 14.15
Q.4 6.72 0.74 3.44 1.52 0.04 0.81 13.27
Total : 32.17 3.67 10.44 6.53 0.23 0.93 53.97
UK Q.1 27.04 2.90 4.80 8.49 2.46 2.20 47.89
Q.2 43.19 3.96 5.55 11.56 3.69 6.63 74.58
Q.3 16.96 4.22 6.51 10.50 3.28 4.60 46.07
Q.4 29.43 2.10 2.57 9.88 4.64 2.45 51.07
Total : 116.62 13.18 19.43 40.43 14.07 15.88 219.61
Grand Total 1076.55 61.66 108.13 140.92 81.35 41.06 1509.67


OTC Healthcare
2007 Million euros
Country Quarter Television Newspapers Magazines Outdoor Radio Cinema Total
Belgium Q.1 9.45 0.69 0.54 0.10 0.28 0.00 11.06
Q.2 6.03 0.23 1.51 0.00 0.07 0.00 7.84
Q.3 4.88 0.06 0.95 0.29 0.35 0.00 6.53
Q.4 10.86 0.62 1.10 0.05 0.55 0.07 13.25
Total : 31.22 1.6 4.1 0.44 1.25 0.07 38.68
France Q.1 23.12 0.01 5.09 0.65 1.73 0.00 30.6
Q.2 0.00 0.00 0.00 0.00 0.00 0.00 0
Q.3 0.00 0.00 0.00 0.00 0.00 0.00 0
Q.4 0.00 0.00 0.00 0.00 0.00 0.00 0
Total : 23.12 0.01 5.09 0.65 1.73 0 30.6
Germany Q.1 98.51 3.57 50.53 0.10 3.18 0.00 155.89
Q.2 61.66 1.93 48.87 0.00 0.96 0.00 113.42
Q.3 52.14 2.72 36.66 0.01 0.43 0.00 91.96
Q.4 87.49 4.56 54.45 0.13 3.30 0.00 149.93
Total : 299.8 12.78 190.51 0.24 7.87 0 511.2
Italy Q.1 42.99 0.40 3.54 0.10 2.28 0.18 49.49
Q.2 31.12 0.79 7.09 0.02 3.20 0.06 42.28
Q.3 17.96 0.70 2.76 0.00 0.63 0.10 22.15
Q.4 27.19 0.56 3.12 0.48 2.66 0.16 34.17
Total : 119.26 2.45 16.51 0.6 8.77 0.5 148.09
Netherlands Q.1 20.63 0.28 1.81 0.29 0.68 0.00 23.69
Q.2 16.69 0.38 2.90 0.23 1.41 0.00 21.61
Q.3 15.21 0.14 1.73 0.30 0.24 0.00 17.62
Q.4 24.82 0.60 3.02 0.09 0.48 0.01 29.02
Total : 77.35 1.4 9.46 0.91 2.81 0.01 91.94
Spain Q.1 35.18 1.20 1.58 0.35 3.09 0.01 41.41
Q.2 10.83 1.00 2.09 0.01 2.94 0.01 16.88
Q.3 22.65 0.40 1.03 0.01 1.45 0.00 25.54
Q.4 23.41 1.46 1.17 0.21 2.72 0.00 28.97
Total : 92.07 4.06 5.87 0.58 10.2 0.02 112.8
Sweden Q.1 28.54 1.89 1.79 1.94 0.31 0.00 34.47
Q.2 27.18 3.21 2.09 0.85 0.98 0.05 34.36
Q.3 15.37 1.18 1.59 0.33 0.43 0.11 19.01
Q.4 24.98 4.38 2.62 2.27 1.33 0.06 35.64
Total : 96.07 10.66 8.09 5.39 3.05 0.22 123.48
Switzerland Q.1 3.66 0.48 4.71 1.00 0.10 0.04 9.99
Q.2 3.20 0.42 5.41 0.44 0.07 0.00 9.54
Q.3 2.33 0.32 3.42 0.20 0.01 0.00 6.28
Q.4 3.70 0.88 5.33 0.67 0.01 0.00 10.59
Total : 12.89 2.1 18.87 2.31 0.19 0.04 36.4
UK Q.1 29.80 0.91 1.71 0.58 0.74 0.00 33.74
Q.2 32.60 1.88 1.57 1.76 1.28 0.00 39.09
Q.3 21.40 1.67 1.67 0.31 1.01 0.00 26.06
Q.4 60.36 1.03 2.35 1.53 1.22 0.00 66.49
Total : 144.16 5.49 7.3 4.18 4.25 0 165.38
Grand Total 895.94 40.55 265.8 15.3 40.12 0.86 1258.57

 
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