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Facts and figures
| Alcoholic Drinks | ||||||||
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| Country | Quarter | Magazines | Internet | Newspapers | Television | Total | ||
| Austria | Q.1 | 0.02 | 0.008 | 0.138 | 0.313 | 0.479 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.02 | 0.008 | 0.138 | 0.313 | 0.479 | |||
| Belgium | Q.1 | 0.103 | 0.026 | 0.957 | 1.322 | 2.408 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.103 | 0.026 | 0.957 | 1.322 | 2.408 | |||
| Denmark | Q.1 | 0.08 | 0.077 | 0.352 | 2.835 | 3.344 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.08 | 0.077 | 0.352 | 2.835 | 3.344 | |||
| Finland | Q.1 | 0.222 | 0.006 | 0.381 | 0.783 | 1.392 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.222 | 0.006 | 0.381 | 0.783 | 1.392 | |||
| France | Q.1 | 3.885 | 0.185 | 1.662 | 0.187 | 5.919 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 3.885 | 0.185 | 1.662 | 0.187 | 5.919 | |||
| Germany | Q.1 | 3.769 | 1.223 | 1.873 | 54.261 | 61.126 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 3.769 | 1.223 | 1.873 | 54.261 | 61.126 | |||
| Ireland | Q.1 | 0.027 | 0.002 | 0.979 | 1.215 | 2.223 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.027 | 0.002 | 0.979 | 1.215 | 2.223 | |||
| Italy | Q.1 | 2.475 | 0.416 | 13.815 | 37.626 | 54.332 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 2.475 | 0.416 | 13.815 | 37.626 | 54.332 | |||
| Netherlands | Q.1 | 0.011 | 0.012 | 0.021 | 4.567 | 4.611 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.011 | 0.012 | 0.021 | 4.567 | 4.611 | |||
| Norway | Q.1 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0 | 0 | 0 | 0 | 0 | |||
| Pan-Europe | Q.1 | 0.208 | 0.002 | 0.042 | 0.227 | 0.479 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.208 | 0.002 | 0.042 | 0.227 | 0.479 | |||
| Spain | Q.1 | 1.711 | 12.406 | 4.629 | 17.014 | 35.76 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.711 | 12.406 | 4.629 | 17.014 | 35.76 | |||
| Sweden | Q.1 | 0.65 | 0.105 | 2.145 | 5.356 | 8.256 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.65 | 0.105 | 2.145 | 5.356 | 8.256 | |||
| Switzerland | Q.1 | 0.197 | 0.002 | 0.147 | 0.453 | 0.799 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.197 | 0.002 | 0.147 | 0.453 | 0.799 | |||
| UK | Q.1 | 1.473 | 0.48 | 3.259 | 6.453 | 11.665 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.473 | 0.48 | 3.259 | 6.453 | 11.665 | |||
| Grand Total | 14.831 | 14.95 | 30.4 | 132.612 | 192.793 | |||
| Automotive | ||||||||
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| Country | Quarter | Magazines | Internet | Newspapers | Television | Total | ||
| Austria | Q.1 | 4.403 | 0.526 | 10.414 | 1.575 | 16.918 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 4.403 | 0.526 | 10.414 | 1.575 | 16.918 | |||
| Belgium | Q.1 | 6.248 | 1.837 | 13.914 | 14.615 | 36.614 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 6.248 | 1.837 | 13.914 | 14.615 | 36.614 | |||
| Denmark | Q.1 | 0.104 | 1.39 | 8.819 | 10.48 | 20.793 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.104 | 1.39 | 8.819 | 10.48 | 20.793 | |||
| Finland | Q.1 | 1.787 | 0.382 | 5.888 | 5.031 | 13.088 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.787 | 0.382 | 5.888 | 5.031 | 13.088 | |||
| France | Q.1 | 27.497 | 27.633 | 52.496 | 86.118 | 193.744 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 27.497 | 27.633 | 52.496 | 86.118 | 193.744 | |||
| Germany | Q.1 | 41.306 | 27.914 | 39.365 | 122.064 | 230.649 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 41.306 | 27.914 | 39.365 | 122.064 | 230.649 | |||
| Ireland | Q.1 | 0.099 | 0.143 | 2.928 | 2.675 | 5.845 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.099 | 0.143 | 2.928 | 2.675 | 5.845 | |||
| Italy | Q.1 | 20.521 | 9.859 | 237.134 | 249.086 | 516.6 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 20.521 | 9.859 | 237.134 | 249.086 | 516.6 | |||
| Netherlands | Q.1 | 0.655 | 2.451 | 10.219 | 19.161 | 32.486 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.655 | 2.451 | 10.219 | 19.161 | 32.486 | |||
| Norway | Q.1 | 1.64 | 0.746 | 6.665 | 9.311 | 18.362 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.64 | 0.746 | 6.665 | 9.311 | 18.362 | |||
| Pan-Europe | Q.1 | 0.611 | 0.191 | 0.478 | 0.931 | 2.211 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.611 | 0.191 | 0.478 | 0.931 | 2.211 | |||
| Spain | Q.1 | 3.725 | 24.013 | 51.14 | 91.102 | 169.98 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 3.725 | 24.013 | 51.14 | 91.102 | 169.98 | |||
| Sweden | Q.1 | 1.037 | 2.247 | 10.605 | 13.424 | 27.313 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.037 | 2.247 | 10.605 | 13.424 | 27.313 | |||
| Switzerland | Q.1 | 6.076 | 0.753 | 14.73 | 5.316 | 26.875 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 6.076 | 0.753 | 14.73 | 5.316 | 26.875 | |||
| UK | Q.1 | 15.531 | 21.231 | 70.976 | 34.425 | 142.163 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 15.531 | 21.231 | 70.976 | 34.425 | 142.163 | |||
| Grand Total | 131.24 | 121.316 | 535.771 | 665.314 | 1453.641 | |||
| Food | ||||||||
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| Country | Quarter | Magazines | Internet | Newspapers | Television | Total | ||
| Austria | Q.1 | 0.793 | 0.144 | 0.968 | 8.39 | 10.295 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.793 | 0.144 | 0.968 | 8.39 | 10.295 | |||
| Belgium | Q.1 | 2.111 | 0.269 | 0.409 | 39.687 | 42.476 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 2.111 | 0.269 | 0.409 | 39.687 | 42.476 | |||
| Denmark | Q.1 | 0.772 | 0.343 | 0.626 | 16.274 | 18.015 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.772 | 0.343 | 0.626 | 16.274 | 18.015 | |||
| Finland | Q.1 | 2.831 | 0.546 | 1.335 | 13.669 | 18.381 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 2.831 | 0.546 | 1.335 | 13.669 | 18.381 | |||
| France | Q.1 | 14.792 | 9.623 | 4.245 | 186.52 | 215.18 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 14.792 | 9.623 | 4.245 | 186.52 | 215.18 | |||
| Germany | Q.1 | 20.266 | 5.111 | 3.815 | 361.016 | 390.208 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 20.266 | 5.111 | 3.815 | 361.016 | 390.208 | |||
| Ireland | Q.1 | 0.066 | 6.471 | 0.048 | 0.586 | 7.171 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.066 | 6.471 | 0.048 | 0.586 | 7.171 | |||
| Italy | Q.1 | 25.307 | 1.693 | 37.822 | 401.992 | 466.814 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 25.307 | 1.693 | 37.822 | 401.992 | 466.814 | |||
| Netherlands | Q.1 | 3.034 | 0.472 | 2.539 | 50.608 | 56.653 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 3.034 | 0.472 | 2.539 | 50.608 | 56.653 | |||
| Norway | Q.1 | 2.066 | 1.26 | 2.521 | 29.373 | 35.22 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 2.066 | 1.26 | 2.521 | 29.373 | 35.22 | |||
| Pan-Europe | Q.1 | 0.00 | 0.00 | 0.051 | 0.041 | 0.092 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0 | 0 | 0.051 | 0.041 | 0.092 | |||
| Spain | Q.1 | 1.411 | 2.183 | 2.655 | 163.904 | 170.153 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.411 | 2.183 | 2.655 | 163.904 | 170.153 | |||
| Sweden | Q.1 | 1.608 | 0.225 | 1.561 | 31.283 | 34.677 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.608 | 0.225 | 1.561 | 31.283 | 34.677 | |||
| Switzerland | Q.1 | 2.362 | 0.625 | 0.71 | 16.692 | 20.389 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 2.362 | 0.625 | 0.71 | 16.692 | 20.389 | |||
| UK | Q.1 | 16.884 | 2.635 | 21.139 | 101.35 | 142.008 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 16.884 | 2.635 | 21.139 | 101.35 | 142.008 | |||
| Grand Total | 94.303 | 31.6 | 80.444 | 1421.385 | 1627.732 | |||
| Pharmaceuticals | ||||||||
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| Country | Quarter | Magazines | Internet | Newspapers | Television | Total | ||
| Austria | Q.1 | 0.447 | 0.029 | 3.142 | 1.114 | 4.732 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.447 | 0.029 | 3.142 | 1.114 | 4.732 | |||
| Belgium | Q.1 | 1.845 | 0.00 | 0.431 | 11.123 | 13.399 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.845 | 0 | 0.431 | 11.123 | 13.399 | |||
| Denmark | Q.1 | 0.354 | 0.167 | 0.74 | 7.033 | 8.294 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.354 | 0.167 | 0.74 | 7.033 | 8.294 | |||
| Finland | Q.1 | 2.031 | 0.087 | 0.351 | 10.832 | 13.301 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 2.031 | 0.087 | 0.351 | 10.832 | 13.301 | |||
| France | Q.1 | 8.108 | 1.347 | 2.511 | 34.728 | 46.694 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 8.108 | 1.347 | 2.511 | 34.728 | 46.694 | |||
| Germany | Q.1 | 43.711 | 5.761 | 13.05 | 108.902 | 171.424 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 43.711 | 5.761 | 13.05 | 108.902 | 171.424 | |||
| Ireland | Q.1 | 0.048 | 0.001 | 0.21 | 2.283 | 2.542 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.048 | 0.001 | 0.21 | 2.283 | 2.542 | |||
| Italy | Q.1 | 24.583 | 2.391 | 30.193 | 116.567 | 173.734 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 24.583 | 2.391 | 30.193 | 116.567 | 173.734 | |||
| Netherlands | Q.1 | 0.317 | 0.002 | 0.822 | 17.943 | 19.084 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.317 | 0.002 | 0.822 | 17.943 | 19.084 | |||
| Norway | Q.1 | 2.423 | 0.709 | 0.091 | 8.397 | 11.62 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 2.423 | 0.709 | 0.091 | 8.397 | 11.62 | |||
| Pan-Europe | Q.1 | 0.01 | 0.002 | 0.235 | 0.00 | 0.247 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.01 | 0.002 | 0.235 | 0 | 0.247 | |||
| Spain | Q.1 | 0.864 | 0.11 | 2.287 | 85.069 | 88.33 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.864 | 0.11 | 2.287 | 85.069 | 88.33 | |||
| Sweden | Q.1 | 2.194 | 0.071 | 0.701 | 22.184 | 25.15 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 2.194 | 0.071 | 0.701 | 22.184 | 25.15 | |||
| Switzerland | Q.1 | 1.529 | 0.00 | 0.558 | 6.106 | 8.193 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.529 | 0 | 0.558 | 6.106 | 8.193 | |||
| UK | Q.1 | 4.867 | 0.815 | 6.545 | 24.521 | 36.748 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 4.867 | 0.815 | 6.545 | 24.521 | 36.748 | |||
| Grand Total | 93.331 | 11.492 | 61.867 | 456.802 | 623.492 | |||
| Soft Drinks | ||||||||
|
||||||||
| Country | Quarter | Magazines | Internet | Newspapers | Television | Total | ||
| Austria | Q.1 | 0.05 | 0.004 | 0.242 | 0.624 | 0.92 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.05 | 0.004 | 0.242 | 0.624 | 0.92 | |||
| Belgium | Q.1 | 0.41 | 0.221 | 0.194 | 2.786 | 3.611 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.41 | 0.221 | 0.194 | 2.786 | 3.611 | |||
| Denmark | Q.1 | 0.042 | 0.064 | 0.017 | 2.985 | 3.108 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.042 | 0.064 | 0.017 | 2.985 | 3.108 | |||
| Finland | Q.1 | 0.351 | 0.422 | 0.007 | 1.349 | 2.129 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.351 | 0.422 | 0.007 | 1.349 | 2.129 | |||
| France | Q.1 | 0.565 | 0.309 | 0.981 | 9.385 | 11.24 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.565 | 0.309 | 0.981 | 9.385 | 11.24 | |||
| Germany | Q.1 | 1.427 | 0.223 | 0.174 | 18.532 | 20.356 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.427 | 0.223 | 0.174 | 18.532 | 20.356 | |||
| Ireland | Q.1 | 0.00 | 0.002 | 0.015 | 0.50 | 0.517 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0 | 0.002 | 0.015 | 0.5 | 0.517 | |||
| Italy | Q.1 | 4.152 | 0.131 | 0.641 | 13.311 | 18.235 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 4.152 | 0.131 | 0.641 | 13.311 | 18.235 | |||
| Netherlands | Q.1 | 0.131 | 0.17 | 0.059 | 7.385 | 7.745 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.131 | 0.17 | 0.059 | 7.385 | 7.745 | |||
| Norway | Q.1 | 0.012 | 0.027 | 0.045 | 3.277 | 3.361 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.012 | 0.027 | 0.045 | 3.277 | 3.361 | |||
| Pan-Europe | Q.1 | 0.007 | 0.002 | 0.041 | 0.00 | 0.05 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.007 | 0.002 | 0.041 | 0 | 0.05 | |||
| Spain | Q.1 | 0.04 | 0.458 | 0.334 | 15.999 | 16.831 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.04 | 0.458 | 0.334 | 15.999 | 16.831 | |||
| Sweden | Q.1 | 0.047 | 0.027 | 0.16 | 5.548 | 5.782 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.047 | 0.027 | 0.16 | 5.548 | 5.782 | |||
| Switzerland | Q.1 | 0.075 | 0.069 | 0.062 | 1.533 | 1.739 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 0.075 | 0.069 | 0.062 | 1.533 | 1.739 | |||
| UK | Q.1 | 1.25 | 1.039 | 2.236 | 7.145 | 11.67 | ||
| Q.2 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.3 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Q.4 | 0.00 | 0.00 | 0.00 | 0.00 | 0 | |||
| Total : | 1.25 | 1.039 | 2.236 | 7.145 | 11.67 | |||
| Grand Total | 8.559 | 3.168 | 5.208 | 90.359 | 107.294 | |||
