Summit will be held in Lisbon, Portugal from 10-13th March 2010 and will help emerge “True Picture” for digital advertisers.

Geneva, 21 June 2009 – By 10 March 2010, the opening day of the 3rd Global Summit On Online Media Measurement, some leading markets will spend more than 20% of their total ad budget on digital advertising.
However, that growth is challenged by the audience fragmentation from 10 digital media platforms (web, mobile, IPTV, etc.), the increasing number of ad formats, metrics and measurement approaches. Coupled with a difficult economy, discovering the “True Picture” of what happens with advertiser investment is now more important than ever.

Marketing measurement and accountability are two of the biggest challenges fecing advertisers today. Marketers struggle to provide evidence of financial payback and as the number of marketing channels has multiplied, delivering accountability has become even harder.

Measuring Advertising Performance 2010 is designed to help advertisers and agencies ensure they are using the most appropriate tools and metrics to assess the effectiveness of their marketing activities. It takes a holistic view of accountability and assessment, covering every stage of the campaign cycle, from planning and development through to evaluation of results, including the challenges of operating in today's digital environment.

For more information, click here: www.warc.com/map2010

The leading conference for the international home entertainment sector. The expertise of leading global media analysts Screen Digest, combined with Europe's longest-running—and best-loved—video conference has created a unique independent forum for informed analysis and constructive debate about the key issues facing this global business.

Enterprise Social Media provides the ideal platform for employees to communicate, share information, and discuss the real issues affecting their businesses. The Enterprise Social Media Conference looks at the next generation workspace, how new application stores can be harnessed within a web 2.0 environment, and how internal business communities can be built.

Enterprise Social Media is part of the Enterprise Series http://www.enterpriseseries.net and will also take place in North America in June and Asia in September 2010.

The Cloud Computing Congress examines the latest state of cloud computing, the technical challenges, and how the applications can be controlled and managed in a cloud-based environment.
Areas covered include, a practical guide on cloud computing for your business - how your business can benefit, the value proposition, and the impact on the IT function. Building and managing applications in the cloud - how to manage and control applications and resources in the cloud environment? Finally, security, testing and management of cloud infrastructures - key risks in cloud computing and interoperability of cloud systems.

The Cloud Computing Congress is an event designed for the CIO, Head of IT, government IT decision makers and more, allowing you to learn from key cloud computing deployments - their successes and failures, and how far the market has come so far?

Cloud Computing Congress is part of the Cloud Computing Series http://www.cloudcomputingseries.com and will also take place in North America in June and Asia in September 2010

Warc's Measuring Advertising Performance 2010 is a one-day conference to help advertisers and agencies ensure they are using the most appropriate tools and metrics to assess the effectiveness of their marketing activities. It takes a holistic view of accountability and assessment, covering every stage of the campaign cycle, from planning and development through to evaluation of results – including the challenges of operating in today’s digital environment.

By attending MAP 2010 you will:
• Hear the latest thinking and ideas on achieving cut through in today’s tough environment
• Learn about cutting-edge tools and techniques in advertising measurement
• Hear from top brands like Coca-Cola and Aviva on how they drive success
• Network with senior marketing decision makers
• Take away the knowledge to help you deliver optimum return on your marketing investments
A special discount rate is available to warc.com subscribers and IPA members.

Topic: New Media in a changing technological and communications landscape

Concept: The first day of the conference will be open to both the egta membership as well as to a wider audience of industry professionals, European legislators and decision makers. The Thursday morning is exclusively for the television members of egta. We will end the Wednesday afternoon session with a demonstration of 3D and 4K TV, followed by a cocktail.

Themes: IPTV, Television and online, Multi-platform TV, Micropayments, addressable advertising, Mobile TV, 3D and HD…

We are happy to announce that the 11th edition of the festival will take place between the 25 – 28 of March 2010. The festival will take place in Bucharest, Romania.

The global media and marketing industry will celebrate the very best in media thinking and communications strategy from around the world at the fourth annual Festival of Media.

It's the 30th Anniversary of the IPA Effectiveness Awards this year. The IPA Effectiveness Awards are recognised by agencies and clients as Adlands most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms. These awards are open worldwide to agencies, media owners and advertisers.
The deadline for entries is 23rd April 2010.

For more information please visit the IPA's website: www.ipaeffectivenessawards.co.uk

The 42nd IAA World Congress is the largest gathering of global marketing communications leaders. It will have its usual cutting edge program addressing key industry issues and insights. Speakers will represent the world’s major brands, agencies, media companies, academics, futurists and high level government.

The World Media Festival brings together what belongs together - leading professionals from communications departments, and marketing, advertising and broadcasting companies mix with creative people from media production and agencies at the industry's event of the year -
providing an excellent networking forum for all attendees.

The WorldMediaFestival is a global competition for modern media honours and celebrates excellent solutions in Corporate Film, Television, Web and Print productions on an international scale. 

The Prague International Advertising Festival is a three-day international creative competition accompanied by rich and interesting programme consisting of lectures and workshops. It is organized in cooperation with the Czech Association of Communication Agencies (AKA, member of EACA) and the Czech Union for Branded Products.

PIAF is being launched this year because it is our vision to bring together International advertising to be judged in an epicenter of creativity, which is conveniently situated in the middle of Europe. PIAF has secured some of the top creative luminaries from around the world to judge the entries including our President Tim Delaney, Founder of Leagas Delaney. Among the usual categories special interest will be given to the typical Czech commodity: Beer.

For more information, click here: http://www.piaf.cz/

This creative Award aims to recognise excellence in social marketing as part of EACA's overall commitment to promote Corporate Social Responsibility. The main aim of this annual ceremony is to highlight the advertising industry's specific contribution to society by selecting and celebrating the most successfully creative social marketing campaigns.

The Awards, which are judged by a panel of Members of the European Parliament, cover subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.

The EACA Euro Effies are the Gold Standard in Commercial Communications Effectiveness. They reward commercial communications campaigns from any discipline which have achieved success through proven, effective commercial communications in two or more European markets