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'The Brussels Bible' - EU Information Handbook
- The EU Information Handbook contains fully updated and revised information and a complete explanation of how the European institutions work.
This clearly structured reference guide includes:
biographies, photographs, portfolios and cabinets of all members of the European Commission, including the most up-to-date organigrams of each DG, the Secretariat-General, Services and contact details for more than 1000 officials; competences, powers, and structure of the European Parliament and contact details of all 785 MEPs and the Secretariat General staff; facts and figures on all EU Member States and candidate countries; and full organigrams of the 27 Permanent Representations in Brussels as well as other Diplomatic Missions.
Order your copy online at: http://www.amchameu.be/Pubs/order.htm
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24 hr Society
- Currently, opening hours in many European countries legislation or by custom. This is expected to change reveals latest research by nVision.
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Ad Law
- is a practical guide to the law and regulation of marketing communications in the UK. It covers all aspects of interest to advertisers and their agencies from the basic law of intellectual property to client and production contracts, ethics and self-regulation.
It contains chapters on the use in advertising of celebrities, contemporary art and music and a lot more.
To purchase copies please go to http://www.ipa.co.uk/legal Price £40 plus p & p. (15% discount available to IPA members and 10% discount for EACA).
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Admap
- Admap is Warc's lively monthly magazine, written by expert practitioners around the globe.
In the increasingly complex world of marketing, Admap will provide:
- A trusted source of ideas, written by industry experts
- Cutting-edge thinking to sharpen your brand communications
- Inspiration supported by research, understanding and experience
- Information to keep you ahead of your competitors and up-to-date with the latest thinking
Special subscription offer for EACA members:
Subscribe to Admap today and receive 25% off your annual subscription, a saving of 117,50 Euro
o www.warc.com/admapeacaoffer
e subscriptions@marston.co.uk
t +44 (0) 1235 465 574
For more information visit www.warc.com/admap
When ordering by email or telephone quote special discount code ADM2082 EACA Offer.
Special discount available to new Admap subscribers only.
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Advertising works 18
- Advertising Works 18 shows how marketing communications helped organisations as diverse as UKTV, British Heart Foundation and Halifax translate big ideas into impressive results. The detailed case studies explain how 15 brands achieved maximum returns from relatively modest marketing budgets. In the current climate the lessons they teach are more important than ever.
For anyone wanting to produce effective campaigns or drive their business to greater success, Advertising Works 18 provides unrivalled inspiration. It is an essential resource for all those involved in advertising, marketing and media, providing guidance for tackling a variety of objectives.
Order your copy now
o www.warc.com/adworkseaca
e direct.orders@marston.co.uk
t +44 (0) 1235 465 577
When ordering by email or telephone quote code ADW18-12.
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Agency Renumeration
- While agency services that are process driven are relatively easy to cost, it is the ‘idea’ or ‘magic’, for which agencies are mostly renowned, that is much more diffi cult to value or quantify. It is this crucial aspect, which has the power to transform the client’s product, service or corporate brand, that agency remuneration systems must get to grips with.
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Anti-Americanism in Europe
- The new millennium has so far proved to be full of controversy for the United States and all those companies and brands associated with America plc.
This analysis explores the complex and sometimes contradictory opinions of the European consumer citizen about the US, which have been greatly dynamised by the events of September 11, 2001 and the doings of American politicians, together with political and cultural unhappiness with the personality and performance of certain American corporations.
Our aim is to quantify just how deep the phenomenon of anti-American sentiment runs in European consumer consciousness and just what that may signify – both today and tomorrow – for all brands with an invisible stars-and-stripes in the top corner of their corporate logo.
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Best Practice In Marketing To Female Consumers
- Women are staying single for longer, having children later, and outliving men well into an increasingly prosperous old age. However, too many marketers approaches to female consumers are reliant on outmoded stereotypes based around the Nuclear Family or the Career Woman.
Pricing:
Electronic : EUR 2991
Site License : EUR 3290
Enterprisewide : EUR 5981
Ordering - Three easy ways to place your order:
1] Order online
2] Order by fax: Print an Order form from http://www.eaca.be/female_marketing.asp and Fax to +353 1 4100 980
3] Order by mail: Print an Order form from http://www.eaca.be/female_marketing.asp and post to Research and Markets Ltd. Guinness Center, Taylors Lane, Dublin 8. Ireland.
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Best Practice Industry Guides
- The IPA published a series of joint industry best practice guides:
- Agency Remuneration
- Evaluation
- Finding an agency
- Judging creative ideas
- The client brief
See separate listings on this page for further information and downloadable version.
For further information contact:
ISBA, www.isba.org.uk - tel: +44 20 7291 9020
IPA, www.ipa.co.uk - tel:+ 44 20 7235 7020
MCCA, www.mcca.org.uk - tel: +44 20 7935 3434
PRCA, www.prca.org.uk - tel: +44 20 7233 6026
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Contagious Magazine - Issue 15 Out Now
- Contagious, published by Xtreme Information, was launched in November 2004 with the aim of capturing the redefinition of the marketing industry. It is a quarterly intelligence briefing in Magazine, DVD and Online format, identifying ideas, trends and innovations behind the world’s most revolutionary marketing strategies.
For more information on how to subscribe to Contagious Magazine, please contact Stephane Scheyven: stephane@contagiousmagazine.
com or visit our website www.contagiousmagazine.com
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Contagious Magazine - Issue 16 Out Now
- This quarter’s report continues with analysis of innovative marketing techniques, strategic insights and the latest viral and unconventional advertising methods worldwide.
- Case Studies / UNIQLO and SKY
- It's a long story / The Return of the Demo / by Bob Greenburg, R/GA
- The Agency of the Future / A mindset not a model / by Laura Desmond, Starcom MediaVest
- Change the Conversation / Ghandi or the Gorilla? / by Richard Pinder, Publicis
- Why brainstorming is bollocks / Solo and shifting is better / by Amantha Imber
- Agency as Entrepreneur / DIY I.P. / by Jess Greenwood
- Mesmerization / The spells that control us / by Gee Thomson
- Retail Design Trends / Complimentary services and arthouse spaces by GDR Creative Intelligence
- Company Profile / SHOWstudio
- Behind the Hype / NING / the social network creator by Josh Rose
- Martin Lindstrom / Creative Hunger: Are you too well fed?
- The Future Laboratory / Prophet – Plastic People
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Contagious Magazine - Issue 18
- Take advantage of the strong Euro and get a 40% discount on your subscription – normally 1,500 Euro, NOW only 900 Euro.
Contagious, published by Xtreme Information, was launched in November 2004 with the aim of capturing the redefinition of the marketing industry. It is a quarterly intelligence briefing in Magazine, DVD and Online format, identifying ideas, trends and innovations behind the world’s most revolutionary marketing strategies.
Please find a link to extracts from Contagious 18: www.contagiousmagazine.com/resources/Extracts_issue_18.pdf
To subscribe, simply fax the attached order from on +44 207 575 19 88. A copy of Issue 18 + access codes to Contagious online will be sent to you by courier as soon as we receive the form.
If you have any queries, please don’t hesitate to get in touch.
Stephane Scheyven - Tel: +32 (0)2 354 68 70
Mail: stephane.scheyven@xtremeinformation.com
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Creative trends in the 2008 IPA Awards
- What do the winners of the 2008 IPA Effectiveness Awards tell us about creative trends in successful advertising?
In a new paper just published today, WARC media editor Laura James analyses the underlying themes: "Winning creative approaches at the 2008 IPA Effectiveness Awards
All 50 case studies submitted to the 2008 awards can be found here
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E-commerce across Europe
- Online shopping’s path has not been entirely smooth since its debut in Europe more than a decade ago.
But the ‘second-coming’ of e-commerce has been based on more robust technology and business models, together with a more technologically aware population.
This report looks at current and forecast e-commerce participation levels, moving on to explore the social, economic and cultural factors that are influencing e-commerce uptake and other issues affecting the world of online shopping.
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European Advertising & Media Forecast
- The European Advertising & Media Forecast offers the most comprehensive databank on European adspend trends currently available and is an essential information source for all advertising and media professionals.
Containing:
Authoritative forecasts of advertising expenditure covering 22 countries
Harmonised, comparable adspend data for newspapers, magazines, directories, TV, Radio, outdoor and cinema
Market overviews and analysis providing an informed picture of the latest developments
Detailed statistical reports with historical back data
Media research, legislative review, special reports and much, much more...
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Evaluation
- The language of business has always been about the evaluation of payback of actions, which directly or indirectly effect profits and growth.
The language of marketing when it comes to communication has all too often been about creativity and changing customer behaviour: from doing or thinking this, to doing or thinking that.
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Finding an agency
- For an agency, succeeding in winning a new client can be one of the most exciting and rewarding aspects of the business. The benefits in financial terms are pretty obvious, but so too are the emotional and psychological ones as the agency gains in self-confidence and rises to new heights in terms of innovation, creativity and service.
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How Public Service Advertising Works
- How Public Service Advertising Works is a new book from COI and the Institute of Practitioners in Advertising (IPA).
It considers the effectiveness of 25 years' of public sector advertising campaigns in the UK.
Written by senior advertising planners, this unique study describes:
- how real public sector campaigns are devised;
- how they are executed; and
- how their effectiveness is measured.
The campaigns have been judged effective by the most rigorous programme of its kind in the world; the UK IPA Effectiveness Awards.
How Public Service Advertising Works is available for £32 plus £6.50 p&p (UK and Europe), or £12.50 p&p (rest of the world).
For more information please visit http://www.coi.gov.uk/aboutcoi.php?page=190
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How secret shopping shaped Tesco's fresh&easy launch
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WARC Online Exclusives:
Our ongoing series of exclusives brings you the best thinking from around the marketing world.
Recent highlights include:
Retail: How secret shopping shaped Tesco's fresh&easy launch (open access)
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IdeaNews No 1 from IdeaManagement
- The new IdeaNews No1 from IdeaManagement gives tips about the creative process, news from the idea impact research and recent developments.
Please not also the new Creative Professional Qualification and our international Workshops in Dubai, Copenhagen und Amsterdam. They offer a great opportunity to work in an international team.
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IdeaNews No 2 from IdeaManagement
- The second IdeaNews from IdeaManagement with further details about the Creative Professional Qualification, latest developments in our branch as well as newest insights of the idea impact research is available.
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IdeaNews No 3 from IdeaManagement
- The 3rd IdeaNews with inspiring information about how a Great Creative Process will help you to perform creatively also in challenging times, by discovering the Creative Potential of your team and in order to use this potential more effectively.
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IdeaNews No 4 from IdeaManagement - Increase the Return on Ideas -
- Enclosed you will find the 4th IdeaNews with inspiring information about how a Great Creative Process will increase the ROI - the Return on Ideas.
For all Central Eastern Europe Agencies we organize the Catch the Big Idea Workshop from 19-20 February 2009 in Vienna, in order to train how to create outstanding communication Ideas more effectively.
Looking forward to welcoming you in Vienna - wishing you all the best,
your IdeaManagement Team!
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IdeaNews No 6 from IdeaManagement - IdeaManagement offers special conditions from May-June 2009
- it is the Idea that creates impact - not the budget!
In our next Catch the Big Idea Workshop in Dubai from 8-9 June 2009, you can learn how Ideas become the most valuable driver for disproportional business success - especially in challenging times. Register now!
Please find more details in our latest IdeaNews No 6 enclosed, online at www.ideamanagement.com or get in touch with us directly. We are pleased to make an individual offer for you.
Meet us in Cannes personally at the International Advertising Festival from 21-27 June 2009. We are looking forward to welcoming you at our booth in the "Palais des Festivals" in Cannes or at the Dubai Workshop!
Inspiring regards,
Your IdeaManagement Team
IdeaManagement Worldwide GmbH
Holbeinstraße 74
D-60596 Frankfurt
Phone: +49 (0)69 / 69 76 88 99-17
Fax: +49 (0)69 / 61 77 42
mailings@ideamanagement.com
www.ideamanagement.com
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IdeaNews No 8 - IdeaManagement supports the Creative-Process
- Our next Catch the Big Idea Workshop will be from 9-10 November in Amsterdam. Will you join us? You will find more information in our IdeaNews No 8 which is attached to this E-mail or online. You can also call us, we are looking forward to submit you a special offer.
Enjoy reading our Newsletter - wishing you an inspiring fall,
Your IdeaManagement Team!
IdeaManagement Worldwide GmbH
Holbeinstraße 74
D-60596 Frankfurt
Phone: +49 (0)69 / 69 76 88 99-10
Fax: +49 (0)69 / 61 77 42
mailings@ideamanagement.com
www.ideamanagement.com
CEO: Ralf Langwost
Local Court of Frankfurt
Commercial Registry Number HRB 44770
VAT-ID.: DE192050968
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Is this the end of global adspend growth?
- Just published: Global Advertising Spend at a Turning Point
Does 2007 mark the end to 6 years of continuous global adspend growth? And when will China overtake the US as the largest TV ad market?
In a new piece coming online today, Carlos Grande and Laura James investigate key trends in world advertising expenditure. Read their analysis now in:
Global advertising at a turning point (open access)
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Judging creative ideas
- So much of the relationship between the client and the agency depends on their shared understanding of what constitutes a ‘good’ idea.
After all, this is what agencies all exist to do: to have ideas. And their remuneration depends on having those ideas valued by the people for whom they are created.
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Managing Professional Communications Agencies
- 'Managing Professional Communications Agencies', unravels the reasons PR and communications agencies lag behind consultants in other sectors in making profit and more importantly gives practical advice on what they can do about it. With particular reference to over-servicing, the book de-bunks the myths and replaces them with logical, joined up thinking.
"Every year the various benchmarking surveys show that average profitability is still hovering around 10% with over-servicing levels of 30% still common. Even though agency boards are aware of the issues, many feel that it is something they just have to live with. This simply isn't true" says the author, Neil Backwith.
Published by the PRCA Managing Professional Communications Agencies is available from the PRCA priced at £29.99
Order your copy online at www.prca.org.uk/profitability
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Market Leader
- Market Leader is a magazine for people who demand clear-sighted analysis of marketing communications and the fundamental issues driving change in marketing. It is relied upon by members of the UK Marketing Society to inform and challenge their ideas about marketing.
Published four times a year, Market Leader provides information that can help you:
- Improve marketing performance
- Understand the business strategies of successful companies
- Stay in touch with the key issues: marketing metrics, fragmenting
- Communications channels, innovation and much more
Subscribe today for only 99 Pound, a saving of 146 Pound.
o www.warc.com/marketleadereacaoffer
e subscriptions@marston.co.uk
t +44 (0) 1235 465 574
For more information visit www.warc.com/admap
When ordering by email or telephone quote special discount code ML178 EACA Offer.
Special discount available to new Market Leader subscribers only.
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Marketing to European Men
- Marketing on the basis of gender is a problem these days. The easy assumptions about lifestyle and identity that have hitherto underpinned marketing to men are ever more in question. Across Europe, men’s employment patterns, domestic lives, and their roles as consumers are changing – but at different rates and with different cultural dynamics and outcomes.
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Media Consumption in a Wireless World
- Digital television, podcasting, online newspapers, i-tv, blogging… All these phenomena are the offspring of today’s relentless computing-and-communications revolution – and are profoundly
changing how people across Europe consume traditional media.
How are all these developments changing the ‘old’ media as we know it? How are European consumers actually responding to the revolution? And what does the future hold for the creation of content and for the ability of each medium to carry commercial messages on behalf of brand-owners?
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Mobile marketing in a downturn
- WARC Online Exclusives:
Our ongoing series of exclusives brings you the best thinking from across the marketing world. Recent highlights include:
Mobile: Mobile marketing in a downturn (open access
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Paying for Advertising in Europe
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By Jonathan Lace
Paying for Advertising in Europe is designed to help advertisers and agencies reach a remuneration agreement that will improve both relationships and results.
This informative report details the new status quo in client/agency remuneration, highlights key trends in National, Global and Pan-European agreements, and enables comparisons between countries. It provides valuable benchmarking intelligence for advertisers and agencies, enabling both to learn from current 'best practice' and the example of other companies.
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Producing television commercials in Europe (640 KB, *.pdf)
- New guidelines for cross-border production of TV commercials in Europe have been jointly published by EACA and CFPE, representing European advertising agencies and production companies respectively. The new guidelines aim for greater efficiency through a standard production process, where the agency is based in one European country and the production company in another.
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Super-localize me: McDonald's evolving marketing in India
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WARC Online Exclusives:
Our ongoing series of exclusives brings you the best thinking from around the marketing world.
Recent highlights include:
India: Super-localize me: McDonald's evolving marketing in India (open access)
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Survey on Direct and Interactive Marketing Activities in Europe 2002
- This is the eighth consecutive study that FEDMA has published, ensuring continuity of data as the direct marketing sector develops across Europe. The report is the product of the industry's continued efforts, under the guidance of FEDMA and the DMAs, to produce a full statistical picture that shows the true size and importance of European direct marketing today.
The aim of the survey is to report on:
- Direct Marketing Expenditures (investments) by country and media (mail, telephone and Internet) and indications of future growth.
- Level of employment in the direct marketing industry in Europe
- Turnover data for mail order and online B2C and B2B marketing online
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The Client Brief
- Around you are architects, builders, all sorts of different experts that you have hired to help you. They might all come from different specialist companies, they might all come from a single one-stop-bridge-shop. It really doesn’t matter. All that matters is that you build the best and most effective bridge you can.
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The EU Information Handbook 2009
- The 21st edition of the EU information Handbook contains fully updated and revised information and a comprehensive explanation of how the European Institutions work.
To order a copy, please send an e-mail to
publications@amchameu.be
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The WFA/EACA Guide to organising audience research
- The need for credible, easily accessible television audience data for use in programme planning,
advertising planning and airtime sales has never been greater. The ever-increasing number of
stations available requires sophisticated schedule planning, and the increasing complexities and
cost of television airtime demand greater accountability.
This document is primarily concerned with providing a guide to setting up an organisation to manage
television audience measurement to provide an effi cient and effective currency for trading
television airtime. The principal requirements of a television audience currency are that it should
be trustworthy, consistent and acceptable to all users.
There are several ways of organising the provision of these data. The advantages and disadvantages
of each type of organisation are detailed in section 2.
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WFA BLUEPRINT
- A new website from the World federation of Advertisers outlines what is needed from audience measurement, as described in the original WFA Blueprint, and aims to help markets around the world with no holistic measurement in place to get started. It does this by providing case studies from initiatives that already exist and shares results from the WFA’s audit of global progress in this area to date.
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