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Position Papers
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- Advertising Sector Report Card 2005
(44.5 kb, *.doc) 2005 progress update on actions by the advertising sector within the framework of the United Nation's Environment Programme initiative: "Industry as a partner for sustainable development" |
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- Industry as a partner for sustainable development: Advertising
(502 kb, *.pdf) The report released by the World Federation of Advertisers (WFA), the European Association of Communications Agencies (EACA) and the United Nations Environment Programme. |
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- Regulation of Advertising to Children in Europe
(100 kb, *.doc) The issue of advertising and children has been discussed intensely in recent years. In 1997, when passing the Green Paper on Commercial Communication, setting out to liberalise commercial communication in the European Internal Market, the European Parliament asked for more data on children and TV advertising. Industry surveys show that national rules vary extensively in Europe, although every EU market with a functioning self-regulatory system is following the ICC Codes of Practice. |
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- Submission to the Consultation Regarding a Legal Proposal on Information to Patients
(78 kb, *.pdf) The Health Communications Council (HCC) of the European Association of Communications Agencies (EACA) welcomes and supports the Commission proposal to envisage the possibility to allow information to the public via pushed media as well as on internet websites for medicinal products and prescription medicines. |
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- Drinking Alcohol by Children and Adolescents
(99 kb, *.doc) The consumption of alcohol has become a very common part of adult life in Europe. Drinking is for most a part of transition to adulthood, and reflects/represents the practices of a wider adult society. Therefore, the problems related to consumption of alcohol by young people cannot be dealt with separately from those in society as a whole. |
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- The EACA Statement on Responsible Alcohol Advertising
(103 kb, *.doc) Although an overall decrease in alcohol consumption has been noted throughout Europe, levels of alcohol misuse by young people have been rising in the Baltic and Slavic States, the Scandinavian countries and the British Isles. Communications agencies share parents' and policy makers' concerns about this problem and are participating in specific initiatives to inform young people of the dangers of alcohol abuse. |
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- Comparative Advertising in the European Union
(103 kb, *.doc) Comparative Advertising in the EU is needed to protect consumers, those involved in commercial, industrial, craft or other activity, and the public interest in general, against misleading advertising and its unfair consequences. |
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- EACA submission to EU Health Strategy consultation
(119 kb, *.doc) The EACA submission to EU Health Commissioner David Byrne's 2004 public consultation on ?Enabling good Health for all: a reflection process for a new EU Health Strategy?, intends to draw a broad picture of what constitutes good health, lists relevant initiatives undertaken by EACA and its members and affirms EACA?s willingness to participate in communicating and informing about the many aspects of good health under the condition that a broad view of health be maintained and all stakeholders be included in the various processes of a new health strategy. |
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- Obesity - EACA Submission to Green Paper March 2006
(55 kb, *.doc) EACA Submission to the Green Paper “Promoting healthy diets and physical activity: a European dimension for the prevention of overweight, obesity and chronic diseases”. |
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- EACA Position Regarding Internal Market Principles
(103 kb, *.doc) European advertising agencies? are increasingly concerned about the numerous remaining obstacles to free circulation of advertising services. EACA would like to stress the importance of a well-functioning Internal Market for agencies, industry and consumers. |
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- The EACA Declaration of Rights and Responsibilities of Commercial Communications
(95 kb, *.doc) Declaration of rights and responsibilities of commercial communications, freedom of commercial speech and responsibilities of the advertising industry go hand in hand. The following is the Declaration of Rights and Responsibilities issued by the European Association of Communications Agencies. |
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- Advertising Self-Regulation Charter
(132 kb, *.pdf) Advertising self-regulation is recognised as the prime example of business self-regulation and corporate social responsibility. It is found, in varying forms, in most European countries. |
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- EACA Position on Requirement for Self Regulation
(99 kb, *.doc) The European Association of Communications Agencies holds the position that self-regulation working in harmony with broad framework regulation is the best way to regulate advertising-related problems and of securing high standards of advertising. |
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- EACA Resolution on Self-Regulation
(61 kb, *.doc) Through this nine-point Resolution, European agencies re-affirm their support for self-regulation and strengthen their commitment to responsible advertising. |
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- EACA position on the draft Directive on Services
(113 kb, *.doc) The draft proposal for a Directive on Services in the Internal Market 2004/0001 (COD) aims to facilitate the establishment of a well functioning Internal Market for services, by simplifying procedures for the setting up of companies in other Member States, banning administrative discrimination based on nationality, simplifying the posting of employees to branches or sister companies in other Member States, as well as most importantly, extending the country of origin to many non-public commercial services. The EACA fully supports these objectives and welcomes this ambitious proposal. |
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- Submission to Issue Papers Consultation
(40 kb, *.pdf) The Commission published six Issue Papers, outlining the results of the different focus group meetings with stakeholders in the revision process of the Television without Frontiers Directive. The Commission aims at taking a broader view by extending rules on telvision broadcasts and advertisements to digitally transmitted audiovisual content. EACA submitted the attached paper to this last consultation. |
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- EACA position and amendments for the Parliament 1st reading
(47 kb, *.pdf) The Commission published its proposal for a directive on Audiovisual Media Services in December 2005. The directive updates the Television Without Frontiers Directive and extends its scope to include online audiovisual and “television-like” services. |
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- Review of the Television Without Frontiers Directive
(116 kb, *.doc) EACA welcomes the initiative of the European Commission in launching a public consultation on the review of the ?Television without Frontiers? Directive and considers the public consultation a good setting to promote a wider debate on this topic, in which EACA is particularly interested. Non-contentious articles, where no issues have been raised either by the Commission or by any vested-interest group, have not been addressed. |
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- The EACA Statement on Tobacco Advertising
(96 kb, *.doc) The Communications Agency Industry fully recognizes society's right to restrict the sale and manufacture of products with potential harmful effects. However, it also distances itself from the current European debate singling out the existence of advertising of tobacco. |
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- EACA position on the Council Common Position on the draft Directive on Unfair Commercial Practices
(113 kb, *.doc) Although the EACA has welcomed the draft Unfair Commercial Practices Directive that aims to simplify the requirements of good business behaviour by proposing one single set of rules throughout Europe, the wording of the latest draft text adopted by the Council on 9 November 2004 raises points of major concern for EACA and its members. |
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- EACA Position Paper on Unfair business-to-consumer Commercial Practices
(105 kb, *.doc) Directive concerning unfair business-to-consumer commercial practices. |
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- EACA Response to the Green Paper on European Union Consumer Protection
(122 kb, *.doc) This document contains views and opinions of the EACA - the European Association of Communication Agencies - on the Green Paper on European Union Consumer Protection, presented by the Commission in October of last year. It deals both with generic points-of-view as with specific, relevant aspects. |
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- Follow-up Communication to the Green Paper on EU Consumer Protection
(108 kb, *.doc) EACA welcomes the Follow-Up Communication and its attempts to bring greater specificity to the necessarily broad ideas within the Green Paper. |
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- Green paper on consumer protection and fair trade
(116 kb, *.doc) EACA welcomed the Green Paper on EU Consumer Protection as an opportunity to discuss the possible harmonisation of fair commercial practices. The Green Paper suggested two alternative options; the continued use of sectoral Directives responding to identified barriers to the Internal Market; and a so-called mixed approach based on a Framework Directive establishing a general clause of fairness. |
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- EACA Position Regarding Virtual Advertising
(111 kb, *.doc) Virtual advertising can be defined as the use of electronic (imaging) systems which alter the broadcasting signal by substituting, or adding, venue advertising in the television picture. It is being used increasingly in the transmission of sports events on television (for example, to allow advertisers and event sponsors to target particular geographical markets with different brand names or messages within the same programme) but it may also be used in the transmission of other events. |
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