The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.

EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
Thursday, 20 June 2013 


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ACT - TOGETHER FOR A SUSTAINABLE WORLD,
The Advertising Community Promise.








WHAT IS ACT RESPONSIBLE?

ACT Responsible - Advertising Community Together is a non-profit initiative. Its goal is to promote and inspire good practice in advertising and communication, in support of social responsibility and sustainable development.

Through its collections, ACT Responsible shows how advertising professionals from all continents can use their core talent - creativity - to play a significant role in addressing today's crucial world issues.

ACT Responsible promotes exemplary work to an international public through a unique showcase accessible via the internet and through a worldwide tour exhibited at public and trade events. ACT Responsible also organises conferences and debates to encourage the development of responsibility in the field of communications.

On a global scale, ACT Responsible has brought together numerous industry partners such as the European Association of Communications Agencies (EACA), which is helping to gather forces and build networks facilitating the sharing of good practice.

The EACA and ACT Responsible have created a free online Responsible Advertising Gallery in which agencies and the international public can search for topical work and are invited to submit past or current work to build the gallery.

ACT is 100% self-funded and is reliant on friends, partners, sponsors and donors to finance its programmes.

Information, programmes and photos are available on www.adforum.com.

 

THE RESPONSIBLE ADVERTISING GALLERY

The online Responsible Advertising Gallery enables agencies and the wider public to search for an ad by topic, agency, advertiser, business sector, country, media and/or keyword. The three main categories are:

GROWING THE RESPONSIBLE ADVERTISING GALLERY

Creative and media agencies are invited to be part of the initiative by submitting their responsible advertising work to the gallery on an ongoing basis.






For further information on the initiative please contact:


Nathalie ShammahIsabel Kurata
Communications & Events ManagerACT Initiative Manager
EACAACT Responsible
T: +32 2 740 07 12T: +33 1 41 43 73 42
E:nathalie.shammah@eaca.beE:isa@adforum.com



 

 
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