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ACT - TOGETHER FOR A SUSTAINABLE WORLD,
The Advertising Community Promise.
WHAT IS ACT RESPONSIBLE?
ACT Responsible - Advertising Community Together is a non-profit initiative. Its goal is to promote and inspire good practice in advertising and communication, in support of social responsibility and sustainable development.Through its collections, ACT Responsible shows how advertising professionals from all continents can use their core talent - creativity - to play a significant role in addressing today's crucial world issues.
ACT Responsible promotes exemplary work to an international public through a unique showcase accessible via the internet and through a worldwide tour exhibited at public and trade events. ACT Responsible also organises conferences and debates to encourage the development of responsibility in the field of communications.
On a global scale, ACT Responsible has brought together numerous industry partners such as the European Association of Communications Agencies (EACA), which is helping to gather forces and build networks facilitating the sharing of good practice.
The EACA and ACT Responsible have created a free online Responsible Advertising Gallery in which agencies and the international public can search for topical work and are invited to submit past or current work to build the gallery.
ACT is 100% self-funded and is reliant on friends, partners, sponsors and donors to finance its programmes.
Information, programmes and photos are available on www.adforum.com.
THE RESPONSIBLE ADVERTISING GALLERY
GROWING THE RESPONSIBLE ADVERTISING GALLERY
For further information on the initiative please contact:
|Nathalie Shammah||Isabel Kurata|
|Communications & Events Manager||ACT Initiative Manager|
|T: +32 2 740 07 12||T: +33 1 41 43 73 42|