The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe.

EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
Saturday, 28 January 2012 
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VIDEO: Maurice Levy on the impossible situation caused by the Eurozone debt
Press release : Unbalanced Data Protection Rules will Hurt European Economy
Brussels, 25th January 2012: The Data Industry Platform, an alliance of European and global businesses and industry associations, welcomes the general aim of the European Commission to cut red tape and simplify data protection compliance in Europe. At the same time, the Data Industry Platform is deeply concerned that the actual text of the proposed General Data Protection Regulation does not deliver on these aims, because it is overly strict and bureaucratic. “We fully support a balanced approach to privacy rights in Europe, but unfortunately the proposed Regulation is still not workable and too complex for our daily lives” says Dieter Weng, one of the initiators of the Data Industry Platform.
Press release : EACA ANNOUNCES EURO EFFIES CALL FOR ENTRIES

Brussels, 11 January 2012: The official Call for Entries for the Euro Effies 2012, the Gold Standard in Marketing Communications Effectiveness Awards, was launched today by the EACA.

The EACA Euro Effies 2012 are open to all agencies (whether members of EACA or not) for campaigns which ran in two or more European markets in 2011.


Press release : NEW PHARMACEUTICAL CATEGORY FOR EURO EFFIES
Brussels, 11 January 2012: A new Pharmaceutical category covering communications campaigns for prescription medicines & drugs has been created for the 2012 Euro Effies Awards, the Gold Standard in Marketing Communications Effectiveness, for which the official Call for Entries was launched today by the EACA. The Pharma category will complement the existing Health category, which will continue to cover OTC medicines and beauty products.
Press release : Application for the EACA International Summer School opens on 15 December 2011

Brussels, 15 December 2011 Application for the third EACA International Summer School which will take place during the week of 9-13 July 2012 at the University of Amsterdam in The Netherlands opens on 15 December 2011. During one week, students will attend different workshops given by leading advertising practitioners to learn how the different disciplines fit together to create a complete campaign and will work in international teams on a single real client brief. This year the EACA Summer School is working in partnership with Nikon who will provide the client brief which will be presented to all the students on the first day. Students are able to choose between 2 groups according to their level of experience.
The Foundation group is aimed at Bachelor students (1st, 2nd, 3rd years) and the Advanced group is aimed at Masters' degree students and young professionals.


Press release : EACA launches call for entries for the Care Awards 2012: Members of the European Parliament to judge Social Marketing Campaigns
Brussels 5 December 2011: The European Association of Communications Agencies has launched the call for entries for the EACA Care Awards 2012. These Awards for European Social Marketing Campaigns recognise excellence in promoting care for people, resources and the environment. They are part of the EACA's overall commitment to promote Corporate Social Responsibility and are linked to the ACT Responsible online gallery and the ACT Responsible World Tour.

"Saving Europe" speech by Moray MacLennan,
EACA President

'Saving Europe' speech by Moray MacLennan, EACA President



Documentation : WFA EACA Pitch Guidelines
A joint WFA/EACA publication provides guidelines for both agencies and clients on managing business relationships and how to organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Documentation : Green Office Guide for Agencies
Some companies decide to go green to save money. Some do it to reassure clients, or because clients are expanding their corporate responsibility to include their whole supply-chain - including marketing suppliers. Some do it because their employees insist. Whatever their motives, many corporations - and a growing number of public sector agencies - now build environmental, community and ethical priorities into their strategies and operations. Think global they say and act local. Here's how.
Documentation : Code Of Ethics
The adherence to high ethical principles is a requirement for any business sector today. As the representative body for the advertising and commercial communications sector in Europe, it is EACA's task to ensure that member companies have clear guidance on the ethical standards that we set for ourselves and that our stakeholders fully understand our commitments to the highest standards of performance.




Unbalanced Data Protection Rules will Hurt European Economy
FIRECUP - The first Creative Leadership award


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26th-27th January 2012
Intercontinental Advertising CUP and Summit

1st-2nd February 2012
7th M-Days Mobile Industry Congress Fair




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