The European Association of Communications Agencies (EACA) is a Brussels-based
organisation whose mission is to represent full-service advertising and media agencies and agency
associations in Europe.
EACA aims to promote honest, effective advertising, high professional standards, and awareness
of the contribution of advertising in a free market economy and to encourage close co-operation
between agencies, advertisers and media in European advertising bodies.
Press release : Ogilvy & Mather Amsterdam awarded Grand Prix at IMC European Awards 2013
Brussels, 29 November 2013: Ogilvy & Mather Amsterdam and Funeral Insurance Company DELA have been awarded the Grand Prix at the IMC European Awards 2013 for their campaign “Why wait until it’s too late”. Based on the insight that the most beautiful words are said to people once they have passed away, this integrated campaign gave people the chance to share beautiful words with someone they love before it’s too late.
Press release : Application for EACA International Summer School opens on 18 November 2013
Brussels, 18 November 2013: Application for the fifth EACA International Advertising Summer School opens today. Between 7-11 July 2014, students and young professionals will attend workshops by leading advertising practitioners at the Università degli Studi Roma Tre, Dipartimento Architettura, in Rome, Italy.
Press release : NEW ADVENTURE BRIEF CHALLENGES STUDENTS TO RAISE AWARENESS ABOUT EUROPEAN EMPLOYMENT SUPPORT FOR YOUNG PEOPLE
Brussels, 18 November 2013: The European Association of Communications Agencies (EACA) and its European Institute for Commercial Communications Education (edcom) have launched the call for entries for the seventh annual advertising student competition, Ad Venture, in collaboration with the European Commission's Directorate General Employment, Social Affairs and Inclusion.
Press release : Registrations open for the European Advertising Certificate 2014
Brussels, 5 November 2013: Registration for the 2014 European Advertising Certificate, the only consistent, European-wide foundation-level qualification, is open to young agency personnel across Europe, Middle East and Africa. The course is available exclusively to agency employees of member agencies of the European Association of Communications Agencies (EACA) with up to two year's industry experience.
A joint WFA/EACA publication provides guidelines for both agencies and clients on managing business relationships and how to organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Some companies decide to go green to save money. Some do it to reassure clients, or because clients are expanding their corporate responsibility to include their whole supply-chain - including marketing suppliers. Some do it because their employees insist. Whatever their motives, many corporations - and a growing number of public sector agencies - now build environmental, community and ethical priorities into their strategies and operations. Think global they say and act local. Here's how.
The adherence to high ethical principles is a requirement for any business sector today. As the representative body for the advertising and commercial communications sector in Europe, it is EACA's task to ensure that member companies have clear guidance on the ethical standards that we set for ourselves and that our stakeholders fully understand our commitments to the highest standards of performance.