The European Association of Communications Agencies (EACA) is a Brussels-based
organisation whose mission is to represent full-service advertising and media agencies and agency
associations in Europe.
EACA aims to promote honest, effective advertising, high professional standards, and awareness
of the contribution of advertising in a free market economy and to encourage close co-operation
between agencies, advertisers and media in European advertising bodies.
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2009
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Press release : IMC European Awards 2009 Finalists Announced
Brussels 30th September 2009:- Dutch agencies were the best performers in this year’s IMC European Awards for Integrated Marketing Communications with 16 finalists, followed by the UK with 12, Belgium 6, Ireland 5, Italy 4 and Spain 1.
Press release : Olivier Fleurot, CEO PRCC and Publicis Events Worldwide, elected EACA President
Brussels, 16 September 2009:- Olivier Fleurot, CEO PRCC (Public Relations Corporate Communications) and Publicis Events Worldwide, has been elected President of EACA (European Association of Communications Agencies) for the next two years.
He succeeds Gary Leih, who has just stepped down as Group Chairman & CEO of Ogilvy UK Ltd.
A joint WFA/EACA publication provides guidelines for both agencies and clients on managing business relationships and how to organize, conduct and conclude a pitch process leading to a new client-agency relationship.
The adherence to high ethical principles is a requirement for any business sector today. As the representative body for the advertising and commercial communications sector in Europe, it is EACA's task to ensure that member companies have clear guidance on the ethical standards that we set for ourselves and that our stakeholders fully understand our commitments to the highest standards of performance.